Lyris Connections Blog

Category: Design for Digital Marketing

5 Quick Techniques to Increase Email Marketing Revenue this Weekend

Mar 28, 2013 by

We’re about to hit a busy Easter weekend of email marketing, with a flurry of increased frequency and offers. So, how can you stand out above the rest? Here are my five quick tips for increasing revenue through email, without spending a pound/dollar/yen/or whatever your currency may be: Follow up engagement It sounds obvious, but… Read More »

Email Inspiration: Six More Great Responsive Email Designs

Mar 14, 2013 by

Since my last post on responsive email design back in December 2012, I’ve noticed an explosion of its use, especially among U.K. retailers and travel companies. This is great to see, as mobile usage continues to surge and the Apple iPhone is still the most popular email client according to Litmus’ Email Client Leaderboard. I’ve… Read More »

Vine and Email Marketing: Good Idea, or Even Possible?

Feb 28, 2013 by

Vine, a mobile app from Twitter that lets users create short looping videos, has only been on the scene for a matter of weeks, but it’s already being used by lots of different brands to inspire and engage. Interestingly, lots of fashion retailers have been early adopters, as well as various other sectors. To date,… Read More »

Dear Email, I Love You.

Feb 11, 2013 by

I came across some comments from Lyris customer in a Valentine’s Day email round-up last week, and I couldn’t help but wonder how other retailers would be spreading Cupid’s love this year. Now my inbox is filled with Valentine’s Day emails, including the following examples from other Lyris clients. I have to admit  they make me feel all… Read More »

Email Inspiration: A Useful Email from Air New Zealand

Jan 09, 2013 by

I’ve flown a lot in the past few years on a wide variety of airlines and think that I’m fairly familiar with the types of emails that this industry sends. Unfortunately, most airlines leave a lot to be desired when it comes to email marketing. I was pleasantly surprised by this email from Air New… Read More »