Lyris Connections Blog

Category: Design for Digital Marketing

Email Inspiration: Six Great Responsive Email Designs

Dec 13, 2012 by

See even more mobile optimized emails here > We all know the number of people reading emails on mobile devices is increasing every month. According to our friends at Litmus, 22% of the 109 million opens it recorded in October 2012 came from iPhones! So it’s great to see some brands embracing responsive email design… Read More »

Email Inspiration: Firebox – These Emails Have Personality!

Oct 26, 2012 by

There are three reasons why I always open Firebox emails: The copy is packed with personality and humour. Each email has a theme and looks completely different, but is still recognisable. The products are fun.   Firebox also happens to have a best practice email design. Let’s have a look at what it does well… Read More »

The Not-So-New Field of Infographic Design and a Great Guide by Brafton

Oct 12, 2012 by

The word “infographic” brings up 593 million results in a Google image search. Not bad considering the word doesn’t exist according to Marketing organizations are increasingly latching on to the use of informational graphics to augment their content marketing strategy.  Search results for the word “infographic” produce 593 million hits Even though emphasis on… Read More »

Increasing Brand Engagement with Shareable Content

Sep 14, 2012 by

Shareable content refers to anything that is easily shared through email, social, and any other platform; it can include a video, photo, blog post, news, anything that is valuable content. It establishes authority as well as builds the social capital of your website and brand through comments, likes, shares, and links – it’s one of… Read More »

Email Design Inspiration: Nikon In-Frame Newsletter

Sep 07, 2012 by

If you’re into photography and a Nikon user then you might be familiar with the monthly In-Frame newsletter. I think this newsletter follows a lot of best practices and strikes a good balance between value-added and sales content. Subject: In-Frame: Your monthly NIKON tips, competitions and news View full email here > What we like… Read More »