Lyris Connections Blog

Category: Design for Digital Marketing

The Evolution of Email Design

Jul 01, 2013 by

Have you ever looked back at emails that you sent a couple of years ago and cringed? Did I really design/send that? Don’t worry, you aren’t alone. Email design has come a surprisingly long way in the last few years. Let’s take a look at some “old skool” emails and see what’s changed. Email width… Read More »

Guru’s Guide to Email Marketing 2013

Jul 01, 2013 by

Email marketing continues to be popular with marketers around the world because it’s still one of the most effective forms of marketing used today. Email marketing programs are quick to deploy, offer immediate and easily measurable results, enable advanced customer segmentation and personalization, integrate well with other online and offline marketing, and deliver a high… Read More »

The World Has Gone Mobile – Have Your Emails?

Jun 10, 2013 by

We recently presented a Webinar outlining the growing importance of mobile optimization for your website and email marketing. We also looked at several mobile optimization options and design considerations. Here’s a re-cap in case you missed out! Key stats and insights: Global smartphone sales are up 43%. The U.S. has 44% smartphone penetration – Although… Read More »

Learn the Latest about Mobile Email Optimization: Free Webinar Reprise

May 31, 2013 by

Lyris is excited to announce a reprise of our free mobile optimization Webinar previously targeted to the Asia Pacific region.  The World Has Gone Mobile – Have Your Emails? has been reworked for the U.S. and our other international audiences and will be presented on Tuesday, June 4, 10:00am PDT / 1:00pm EDT.   According… Read More »

The World Has Gone Mobile – Have Your Emails? Free Lyris Webinar for the Asia Pacific Region

May 16, 2013 by

We are excited to announce a free Lyris Webinar tailored especially for audiences in Australia and the Asia Pacific region.* The World Has Gone Mobile – Have Your Emails? Tuesday, 21 May, at 9:00am AEST The way people read your emails is changing. According to Litmus, mobile email opens have increased 123% over the last 18 months,… Read More »

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