Lyris Connections Blog

Category: Design for Digital Marketing

Are your Emails Overweight?

Aug 06, 2012 by

It’s been known for a while that emails over 102KB will get clipped in Gmail. That is one reason to keep your email file sizes down, but what if I told you that you could get a higher open rate by simply reducing the weight of your emails? Isn’t that a much more compelling reason… Read More »

Animation in Email is Alive

Jul 30, 2012 by

  Who said emails have to be static? I have always been surprised that email marketers agree to serve animated banners from third-party advertisers but still don’t think about using animation to improve click-through rates in their own email campaigns. Look at these emails from two of our customers (click on the images to see… Read More »

Responsive Design Technology for Creating Mobile-friendly Web Pages

Feb 28, 2012 by

The Internet isn’t just on computer screens anymore. It’s also on phones, tablets and laptops. So Web page design should take the multi-platform world into account and morph to ideally match the size and shape of the screen it’s viewed on. This is called “responsive design,” and it’s becoming more and more common. Responsive design… Read More »

Dynamic Design that Drives Event Leads

Jul 28, 2011 by

Successful design, in any medium or with any goal, follows two basic principles: design must guide and design must entice. But considering you have only a few seconds to have your event email read, it’s more important than ever that you design with your call-to-action in mind. With these principles in view, we selected a… Read More »

Outlook 2007 Rendering Nightmare: Text Disappears When You Click Links

Jan 21, 2009 by

Looking for something to keep you up all night, pacing the floor in frustration? Try coding margins and (to a lesser extent) padding into your email HTML. Last week, I experienced the inexplicable: my newsletter redesign worked perfectly in AOL, Gmail, Yahoo! and Hotmail. It originally rendered perfectly in Outlook 2007, but when I began… Read More »