Lyris Connections Blog

Category: Digital Marketing Trends

Free Webinar – The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value

Oct 15, 2012 by

Lyris is presenting a free Webinar this Wednesday, Oct. 17, at 1:00pm ET titled, The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value. Today, complexity is routine. As email has matured and become the norm, other forms of digital communication have emerged. Marketers need to move quickly and make sophisticated connections with their customers,… Read More »

The Not-So-New Field of Infographic Design and a Great Guide by Brafton

Oct 12, 2012 by

The word “infographic” brings up 593 million results in a Google image search. Not bad considering the word doesn’t exist according to Dictionary.com. Marketing organizations are increasingly latching on to the use of informational graphics to augment their content marketing strategy.  Search results for the word “infographic” produce 593 million hits Even though emphasis on… Read More »

Social TV and the “Second Screen” Phenomenon

Oct 09, 2012 by

If you’ve paid an exceptional amount of attention to the lower right hand corner of your TV screen while watching your favorite show, you may have noticed a rising trend in the display of Twitter hashtags. The intent of the hashtags is to create a social buzz around the show that you are watching by giving you… Read More »

The New Reputation – How Your Domains and Content Affect Deliverability

Oct 05, 2012 by

Quick – how would your email deliverability be affected if you started using the word “Free” in your subject line?  What about “Rolex” or “Viagra?”  Maybe you recognize that “Free” isn’t the same problem for deliverability it once was, but certainly anyone who receives email would recognize that the other two are to be avoided… Read More »

Webinar Q&A: Engage Your Digital Customer

Sep 27, 2012 by

Many great questions came from the audience after Lyris’ recent live Webinar, Engage Your Digital Customer: 4 Strategies that Drive Results. Here are a few excerpts from what attendees wanted to know more about. Q: What’s the benefit of incorporating analytics with automated trigger campaigns? The combination of marketing analytics and automation is so effective… Read More »

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