Lyris Connections Blog

Category: Digital Marketing Trends

Signed, Sealed, Delivered, It’s Yours: Profitable Customer Engagement

Nov 15, 2012 by

This week we announced that leading Australian retailer Harvey Norman has selected and deployed Lyris’ digital marketing platform to increase online conversions and lead generation. The retailer selected Lyris because of the capabilities of the Lyris platform to capture interactive customer data to improve engagement and enable rapid response to critical conversion opportunities like online… Read More »

MarketingProfs Virtual Conference: Extend Your Reach with Mobile-Optimized Digital Marketing

Nov 06, 2012 by

Please join Lyris on Friday, November 9, 10:30am – 3:30pm ET at the MarketingProfs Mobile Marketing Virtual Conference. Learn how to leverage mobile to optimize your email campaigns, target customers and prospects more effectively, and increase return on marketing investment. Be sure to stop by our booth to:  Ask our experts questions  Join our roundtable… Read More »

Read All About It: Lyris Partners with HP for Technology Leadership

Oct 24, 2012 by

 I’d like to call your attention to a case study that has just been posted on the HP website. The case study, Choosing the HP BladeSystem for Big Data Expansion, discusses Lyris’ selection of HP infrastructure to host the deployment of Hadoop, which serves as the foundation for Lyris ONE’s ability to process and analyze large… Read More »

92% of Mobile Email Opens Come from Apple Devices

Oct 18, 2012 by

Return Path recently reported that 85% of all mobile email is read on an Apple device. We decided to see if Lyris clients from the U.S., U.K., and Australia also had such a high percentage of mobile users. Here is what we found:   Overall we found that the iPhone and iPad combined gave Apple a… Read More »

Free Webinar – The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value

Oct 15, 2012 by

Lyris is presenting a free Webinar this Wednesday, Oct. 17, at 1:00pm ET titled, The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value. Today, complexity is routine. As email has matured and become the norm, other forms of digital communication have emerged. Marketers need to move quickly and make sophisticated connections with their customers,… Read More »

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