Lyris Connections Blog

Category: Digital Marketing Trends

Girls are from NARS and Boys are from Jupiter: 3 Takeaways for Marketing to Gen-Z

Nov 21, 2012 by

Imagine being in high school again. Except instead of scribbling in your spiral notebook during study hall, you are tweeting from your iPad while streaming Hulu. As a marketer it is important to stay current with media and the way in which your audience is consuming your messages. I wanted to get a look into… Read More »

[Infographic] 10 Holiday Deliverability Tips

Nov 19, 2012 by

Digital marketers can face a long and winding road in getting emails to customers this time of year. Here are 10 tips for making sure your messages make it into holiday inboxes. For more email deliverability tips click on our infographic or this link to download our Email Deliverability: A Do’s and Don’ts Guide. 

[Infographic] The Future of Email

Nov 16, 2012 by

This infographic outlines the key trends affecting the way we engage with our customers, and the tools and technologies for keeping pace in today’s digital world. Download our guide, The Future of Email for more information. 

Signed, Sealed, Delivered, It’s Yours: Profitable Customer Engagement

Nov 15, 2012 by

This week we announced that leading Australian retailer Harvey Norman has selected and deployed Lyris’ digital marketing platform to increase online conversions and lead generation. The retailer selected Lyris because of the capabilities of the Lyris platform to capture interactive customer data to improve engagement and enable rapid response to critical conversion opportunities like online… Read More »

MarketingProfs Virtual Conference: Extend Your Reach with Mobile-Optimized Digital Marketing

Nov 06, 2012 by

Please join Lyris on Friday, November 9, 10:30am – 3:30pm ET at the MarketingProfs Mobile Marketing Virtual Conference. Learn how to leverage mobile to optimize your email campaigns, target customers and prospects more effectively, and increase return on marketing investment. Be sure to stop by our booth to:  Ask our experts questions  Join our roundtable… Read More »

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