Building, growing, and nurturing an email marketing subscriber base can appear to be a difficult endeavor for any marketer, but there are some simple and effective methods to help develop an email marketing database. Website Customers arrive at your website to purchase, research, or compare. It is important to build prominent email sign-up opportunities throughout… Read More »
Imagine being in high school again. Except instead of scribbling in your spiral notebook during study hall, you are tweeting from your iPad while streaming Hulu. As a marketer it is important to stay current with media and the way in which your audience is consuming your messages. I wanted to get a look into… Read More »
Digital marketers can face a long and winding road in getting emails to customers this time of year. Here are 10 tips for making sure your messages make it into holiday inboxes. For more email deliverability tips click on our infographic or this link to download our Email Deliverability: A Do’s and Don’ts Guide.
This week we announced that leading Australian retailer Harvey Norman has selected and deployed Lyris’ digital marketing platform to increase online conversions and lead generation. The retailer selected Lyris because of the capabilities of the Lyris platform to capture interactive customer data to improve engagement and enable rapid response to critical conversion opportunities like online… Read More »