Lyris Connections Blog

Category: Digital Marketing Trends

de.lyrium at #Dreamforce – Thanks to All!

Sep 24, 2012 by

  The takeover of San Francisco by Dreamforce is usually an event to remember. This year was no exception with some impressive keynotes by Salesforce’s CEO, Marc Benioff, and Virgin Group’s Richard Branson. But after a day listening and networking it was time for most of us to celebrate. What an amazing way to celebrate… Read More »

Big Data Goes to Work for You with Lyris ONE

Sep 11, 2012 by

We’re thrilled to announce today the launch of our new Lyris ONE platform, the first digital marketing solution designed to combine the power of deep data analytics with advanced campaign design capabilities to deliver meaningful engagement and drive revenue. Customers no longer accept disconnected brand communications across different channels.  They instead expect to be engaged… Read More »

New Email Subscription via Google

Aug 30, 2012 by

Google’s ad unit, that combines the power of search engine marketing with email marketing, has been around since the beginning of this year in beta testing. It allows companies to buy ads that automatically fill in a “Subscribe to Newsletter” slot. Furthermore, logged-in Gmail users can automatically see their email address inserted into the opt-in… Read More »

★★★★★ Subject Lines

Aug 15, 2012 by

  You may have noticed a lot of emails containing symbols within their subject lines recently. These symbols have rendered in email subject lines for quite a while now but seem to be getting more popular every month. Here are a few examples we’ve seen:   Why use them: They make your subject line stand… Read More »

Back to the FutureVision

Jul 24, 2012 by

Last Thursday, Lyris hosted a successful FutureVision event in London. The event was a full-day conference featuring a keynote from Forrester Research analyst Anthony Mullen, visionary presentations from members of our executive team on the future of digital marketing, as well as customer presentations from Expedia CruiseShipCenters, Graham & Green, GuideStar and Kitbag showcasing their… Read More »