Lyris Connections Blog

Category: Digital Marketing Trends

Back to the FutureVision

Jul 24, 2012 by

Last Thursday, Lyris hosted a successful FutureVision event in London. The event was a full-day conference featuring a keynote from Forrester Research analyst Anthony Mullen, visionary presentations from members of our executive team on the future of digital marketing, as well as customer presentations from Expedia CruiseShipCenters, Graham & Green, GuideStar and Kitbag showcasing their… Read More »

The Lyris Email Report: 5 Strategies to Jumpstart Your 2012 Questions & Answers

Dec 29, 2011 by

Many great questions came up during the question and answer session after our last Webinar. Read on to find out what were some of the hot questions on attendees’ minds and how Nello and Chris addressed them. Q: Increasing customer engagement seems easy for a B2C company but what about for B2B companies? A: Although… Read More »

The Future of Email Webinar: 2011 Trend Watch Questions and Answers

Sep 02, 2011 by

During last week’s question and answer session after the webinar, many great questions came up. Tune in to find out what were the hot questions on attendees minds with a little question and answer session with Nello and Jenn. On Social Media/Social Currency: Q: What’s the best way to run a promotion through social media… Read More »

Marketing Momentum Design, Productivity and ROI

Jun 03, 2011 by

Marketers are feeling the pain, especially with regards to their email programs. According to a new report from The Aberdeen Group, 50% of marketers are feeling an increase in competitive pressure and 52% report a lack of resources. The squeeze is on. How are you compensating for a lack of resources? Leaders Lead the Way… Read More »

Developing Lyris Products to Predict & Improve User Experience

Apr 13, 2011 by

As we address designing and developing Lyris’ products to predict and improve the user experience, I’d like to discuss a few concepts that are important to understand: Keeping users central throughout the design and development process. Guiding principles and user interface patterns of user-centered design. How we focus on value to lead the market with… Read More »