Lyris Connections Blog

Category: Digital Marketing Trends

Why Facebook’s $19 Billion Acquisition of WhatsApp is the Smartest Move it’s Ever Made

Feb 20, 2014 by

Before this week, it’s fair to say that recent Facebook news has been pretty grim. Many have predicted that it is about to fall to a death, with one source comparing the social network effect to that of an infectious disease and saying Facebook will lose 80% of its users in the next few years, and… Read More »

Understanding What is Truly Possible

Jan 22, 2014 by

As long as I have been at Lyris (six months and counting), I have focused on the transformation of our organization in order to become the company we aspire to be. Fundamental to that transformation is our move from an Applications company to a Platform company, which is in no way trivial and an effort… Read More »

Free Lyris Webinar: Top Tactics for Live Email Content you Can Implement Now

Jan 16, 2014 by

Marketers now have the ability to bring emails to life with content that is personalized to their subscribers’ situation at the time of open, providing a highly relevant and engaging experience that results in increased conversions. From countdown clocks that drive urgency to purchase, to weather conditions at current or future destinations, to live updates streaming… Read More »

5 Predictions For Email Marketing in 2014

Jan 07, 2014 by

With the new year comes the irresistible opportunity to predict what’s ahead. These are my predictions for email and multi-channel marketing in 2014: 1 – Email will truly become the relationship channel I have personally described email as a relationship channel since 2006, and 2013 saw some great examples of brands using the data they… Read More »

Updates on Canada’s Anti-Spam Law (CASL)

Dec 19, 2013 by

Back in 2004, Canada formed a Federal Task Force on Spam and it has been working on legislation and changes on spam policies for close to 10 years. With approval from Treasury Board of Canada President Tony Clement on November 28 of this year, new Canadian Anti-Spam Legislation (CASL) was approved and the final regulations… Read More »

1