Lyris Connections Blog

Category: Digital Marketing Trends

Retail Email Trends: Australasia Vol. I

May 14, 2014 by

This is the first of many posts that we’ll be writing on the email marketing habits of top Australasian retailers. The aim is to identify key trends and areas for improvement, and to provide you with regular email inspiration and commentary in general. We’ll hopefully be rolling out something similar for other regions of the… Read More »

Lyris Customer Success: How Can you Argue against Pop-ups with Results Like These?

May 13, 2014 by

As a Lyris marketer, I have occasion to spend time on a lot of websites – our own, our customers’, our competitors’, and of course, those of the companies I do business with. What I’m noticing lately, and hearing from our own strategic consultants, is that the use of email subscription pop-ups is gaining traction,… Read More »

What I’ve Learned from 100 Responsive Emails

Apr 16, 2014 by

Over the last six months I’ve been scouring my inbox for responsive email designs to feature on my email-focused Pinterest Board. I started this board and a couple of others as a way to collect in one place all of the great designs that I see on a daily basis. If I see any innovative… Read More »

Free Lyris Webinar: Ask the Email Gurus!

Apr 08, 2014 by

In a first-of-its-kind Q & A format for Lyris Webinars, we’re bringing together our top strategists and deliverability experts to take on the questions you’ve been wanting to ask but didn’t know who to turn to.   Ask the Email Gurus!Thursday, April 1011:00am PDT / 2:00pm EDT   Our gurus will answer questions that have already… Read More »

Promotional Email in Gmail is About to Change – Welcome to Gmail Grid View

Apr 02, 2014 by

For as long as I can remember, every single email client has displayed subject lines in exactly the same way. But this week, that has started to change. Gmail, continuing to rampantly innovate the experience that its users have with email, are trying something new. And this time, it’s with subject lines. This is how… Read More »

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