Lyris Connections Blog

Category: Digital Marketing Trends

Free Lyris Webinar: Digital Disruption and the New Agency Challenge

Mar 13, 2014 by

Over the past five years, digital has defined “what’s new” from marketing agencies, though often still with an advertising mindset. At the same time, accelerating adoption of digital channels and services has created the Age of the Customer – resulting in a disconnect for agencies between marketing obsession and customer obsession that is simply no… Read More »

[Infographic] Live Email Content: 5 Techniques to Bring Your Emails to Life

Feb 25, 2014 by

Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below we share five types of live email content and how to incorporate them in your next email campaigns.    About Kickdynamic: Lyris partner Kickdynamic is a real-time contextual marketing… Read More »

Why Facebook’s $19 Billion Acquisition of WhatsApp is the Smartest Move it’s Ever Made

Feb 20, 2014 by

Before this week, it’s fair to say that recent Facebook news has been pretty grim. Many have predicted that it is about to fall to a death, with one source comparing the social network effect to that of an infectious disease and saying Facebook will lose 80% of its users in the next few years, and… Read More »

Understanding What is Truly Possible

Jan 22, 2014 by

As long as I have been at Lyris (six months and counting), I have focused on the transformation of our organization in order to become the company we aspire to be. Fundamental to that transformation is our move from an Applications company to a Platform company, which is in no way trivial and an effort… Read More »

Free Lyris Webinar: Top Tactics for Live Email Content you Can Implement Now

Jan 16, 2014 by

Marketers now have the ability to bring emails to life with content that is personalized to their subscribers’ situation at the time of open, providing a highly relevant and engaging experience that results in increased conversions. From countdown clocks that drive urgency to purchase, to weather conditions at current or future destinations, to live updates streaming… Read More »

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