Lyris Connections Blog

Category: Digital Marketing Trends

The Secret Weapon for Drawing Customers Back to Retail Locations

Sep 04, 2013 by

Perhaps e-commerce has been too efficient. Some businesses have been so successful at creating a welcoming online presence that in-store sales numbers are dropping. E-commerce will hit $262 billion in U.S. sales for 2013, according to analysis from Forrester market research. Online is growing at 13 percent, far outpacing brick-and-mortar sales growth. Part of this… Read More »

Getting Familiar with the New Look and Feel of Gmail Tabs

Aug 28, 2013 by

The email user experience has evolved. As email channels have expanded for brands and businesses, so has the swell of messages in an average user’s inbox. The classic approach of sorting through all messages in the inbox is an overwhelming proposition in today’s email landscape. Something had to give. That’s why I think it’s a… Read More »

[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit Banking Survey Findings

Aug 22, 2013 by

In an era of heightened expectations for transparency and relevancy – intensified by exploding media choices – consumers are increasingly assuming control of their relationships with their financial services providers. In this environment, it’s imperative that banking industry brands distinguish themselves by delivering exceptional customer interactions that optimize relationships and rebuild trust. Customer retention has… Read More »

How to Tackle Gmail Tabs – Real-life Examples

Aug 07, 2013 by

Many email marketers are understandably concerned about the recent changes that Gmail has made to their inboxes– marketing emails are now automatically filtered into a tab labeled “Promotions.”  We don’t necessarily think this is a bad thing, and I’m sure that subscribers will become very accustomed to checking their Promotions tab on a regular basis.… Read More »

[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit Retail Survey Findings

Aug 06, 2013 by

For the retail industry in particular, colossal revenue opportunities are at stake when it comes to digital marketing practices. This is the one industry where revenue can be directly tied back to digital marketing campaigns and virtually the entire consumer buying cycle can happen online. Our newest report from The Economist Intelligence Unit (EIU) takes… Read More »

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