Lyris Connections Blog

Category: Digital Marketing Trends

[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit Retail Survey Findings

Aug 06, 2013 by

For the retail industry in particular, colossal revenue opportunities are at stake when it comes to digital marketing practices. This is the one industry where revenue can be directly tied back to digital marketing campaigns and virtually the entire consumer buying cycle can happen online. Our newest report from The Economist Intelligence Unit (EIU) takes… Read More »

Let’s Break it Down! How EIU Findings Stack Up by Industry

Jul 31, 2013 by

Last month we released a research report with the Economist Intelligence Unit (EIU) that examined the overall gaps between marketer and consumer perceptions. The findings revealed what channels influence buyers (hint: email) and how they prefer to engage with brands throughout the buying journey. But how do these findings apply across industries? Well, one size doesn’t… Read More »

Google Tabs Changes Promotional Email Marketing

Jul 18, 2013 by

This week, Gmail began rolling out its new tabbed interface for the inbox. On initial viewing, marketers might see this change as a very negative one; however, here at Lyris we believe this next chapter in email viewing will be a very positive change for marketers. First, remember that your subscribers have signed up for… Read More »

There’s a Gap…Now What? Part 3: Close the Marketer Skills Gap

Jul 09, 2013 by

There’s no denying that digital marketing skills have evolved over the years. As new channels and technologies continue to emerge, marketers are overwhelmed by the staggering amount of customer data being generated. Data is simply daunting (as we talked about in our last blog post), and according to our sponsored Economist Intelligence Unit survey most… Read More »

[Infographic] Mind the Digital Marketing Gap – New Findings powered by Lyris & the Economist Intelligence Unit

Jun 12, 2013 by

While building a strong relationship with consumers is at the forefront of every marketer’s mind, the two don’t always see eye-to-eye. What marketers might think will have an impact on increasing engagement might actually turn off consumers. It happens all the time. This is because companies in today’s rapidly changing digital world are forced to… Read More »

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