Lyris Connections Blog

Category: Digital Marketing Trends

The World Has Gone Mobile – Have Your Emails?

Jun 10, 2013 by

We recently presented a Webinar outlining the growing importance of mobile optimization for your website and email marketing. We also looked at several mobile optimization options and design considerations. Here’s a re-cap in case you missed out! Key stats and insights: Global smartphone sales are up 43%. The U.S. has 44% smartphone penetration – Although… Read More »

The World Has Gone Mobile – Have Your Emails? Free Lyris Webinar for the Asia Pacific Region

May 16, 2013 by

We are excited to announce a free Lyris Webinar tailored especially for audiences in Australia and the Asia Pacific region.* The World Has Gone Mobile – Have Your Emails? Tuesday, 21 May, at 9:00am AEST The way people read your emails is changing. According to Litmus, mobile email opens have increased 123% over the last 18 months,… Read More »

Technology, Marketing, and the Couch – Getting Comfy with a Solution-Led Approach

Apr 22, 2013 by

In today’s high tech society it is sometimes surprising the time it takes for certain sectors to successfully embrace technology and harness even a small percentage of the overall power that cutting-edge applications can deliver. The marketing community is a classic example. According to a recent survey from ITSMA (Information Technology Services Marketing Association), the relationship… Read More »

Why Data-driven Digital Marketing is the Way to Win in Ecommerce

Jan 23, 2013 by

Whether you are a traditional retailer or a brand manufacturer just beginning to sell online, growing sales through ecommerce must be a top initiative in 2013.  This is a generalization I am willing to make based on these statistics alone: In 2012, 51.8% of U.S. consumers shopped online – the first time in history when… Read More »

When Digital Marketing Goes Native

Dec 21, 2012 by

Are you an avid “scroller” or a “super skimmer?” Studies suggest that on average, people will read about 20% of text on the average page . I think I may be a part of that group because I find myself subconsciously scrolling or skimming through articles on a daily basis. One thing that I’ve noticed… Read More »

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