Lyris Connections Blog

Category: Digital Marketing Trends

Technology, Marketing, and the Couch – Getting Comfy with a Solution-Led Approach

Apr 22, 2013 by

In today’s high tech society it is sometimes surprising the time it takes for certain sectors to successfully embrace technology and harness even a small percentage of the overall power that cutting-edge applications can deliver. The marketing community is a classic example. According to a recent survey from ITSMA (Information Technology Services Marketing Association), the relationship… Read More »

Why Data-driven Digital Marketing is the Way to Win in Ecommerce

Jan 23, 2013 by

Whether you are a traditional retailer or a brand manufacturer just beginning to sell online, growing sales through ecommerce must be a top initiative in 2013.  This is a generalization I am willing to make based on these statistics alone: In 2012, 51.8% of U.S. consumers shopped online – the first time in history when… Read More »

When Digital Marketing Goes Native

Dec 21, 2012 by

Are you an avid “scroller” or a “super skimmer?” Studies suggest that on average, people will read about 20% of text on the average page . I think I may be a part of that group because I find myself subconsciously scrolling or skimming through articles on a daily basis. One thing that I’ve noticed… Read More »

Growing your Email Marketing Database

Nov 30, 2012 by

Building, growing, and nurturing an email marketing subscriber base can appear to be a difficult endeavor for any marketer, but there are some simple and effective methods to help develop an email marketing database. Website Customers arrive at your website to purchase, research, or compare. It is important to build prominent email sign-up opportunities throughout… Read More »

Girls are from NARS and Boys are from Jupiter: 3 Takeaways for Marketing to Gen-Z

Nov 21, 2012 by

Imagine being in high school again. Except instead of scribbling in your spiral notebook during study hall, you are tweeting from your iPad while streaming Hulu. As a marketer it is important to stay current with media and the way in which your audience is consuming your messages. I wanted to get a look into… Read More »

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