Lyris Connections Blog

Category: Email Deliverability

[Infographic] 8 Signs you Need to Graduate from Email to Lyris Connected Customer Communications

Aug 05, 2014 by

Today’s connected customers demand personalized engagement and expect relationships based on value and trust. Messaging needs to be connected  across digital channels so it can be valuable and relevant to the real-time context of each interaction, and every communication requires mastery of the fundamentals of email and digital messaging to boost revenue and reach. Are… Read More »

Your Keys to the CASL (Canadian Anti-Spam Legislation)

Jun 30, 2014 by

As you are probably aware, Canadian Anti-Spam Legislation, more commonly known as CASL, becomes effective tomorrow, July 1. CASL shares a number of similarities to laws such as CAN-SPAM in the U.S. and the Spam Act in Australia, so the key components of the law shouldn’t come as a surprise. CASL sets forth the following… Read More »

The 3-Step Strategy for Effective Email Marketing Split Testing

Jun 09, 2014 by

Split testing is the marketers version of going to the gym. We all know we should be doing it, and we all know it’s only going to be good for us. So, why don’t we do it as much as possible? Well, there are lots of reasons. Perhaps your previous tests have failed to show… Read More »

What Does your Email Marketing Potential Look Like?

May 21, 2014 by

The strategy team at Lyris spends thousands of hours every year evaluating and analyzing our clients’ email marketing strategies in order to help them grow and exceed their business objectives. While auditing your email strategy is critically important, it takes time to get it right and create the most effective strategic roadmap. But those brands… Read More »

What if you Could Learn How to Get Email Right – and $ave Hundreds?

May 08, 2014 by

You can – if you sign up by May 9: Lyris Email Marketing Boot Camp & CertificationJune 5 – 6San Francisco Day One for Lyris Customers and Marketers at-largeDay Two for Lyris Customers only   Enjoy Early Bird savings of $200 – $400, plus five more reasons to register NOW: 1. Learn email marketing tactics… Read More »

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