Lyris Connections Blog

Category: Email Marketing

Delivering a Differentiated and Valued Agency Practice Today

Sep 04, 2014 by

Marketers working with agencies want nothing less than the ability to engage with customers meaningfully, with the right strategies to maximize revenue opportunities across touch points, all done in the context of a broader ecosystem of channels, data stores, applications, and infrastructure. The challenge for agencies is in tailoring a differentiated digital strategy for each… Read More »

Lessons for Agencies, Learned in Email

Aug 21, 2014 by

Digital agencies serving today’s marketers need to address two new realties in order to create competitive advantage for their clients. First, consumers today are now always addressable, through multiple devices and locations, and frequent online access. Second, marketers are increasingly being tasked with driving revenue growth and demonstrating return on marketing investment. At Lyris, we… Read More »

The Anatomy of a Startup Email Design

Aug 20, 2014 by

I’ve been receiving a lot of emails from startups recently and noticed that they are surprisingly good at email design. So let’s take a look at the anatomy of a startup email design. Cool logo Obviously the first thing every startup needs is an über cool-looking logo that’s fun and funky, yet sophisticated and professional.… Read More »

Making the Case for Mobile-Optimized Email: The Strategy

Aug 15, 2014 by

Marketers who leverage mobile marketing at its best will provide unique experiences for consumers, regardless of time or space constraints, in ways that are differentiated, relevant, and intensely personal. It’s a large component of what we at Lyris refer to as connected customer communications. In my last two blogs I discussed the reasons for mobile-optimizing… Read More »

5 Top Techniques to Creating a Flawless Re-engagement Email Strategy

Aug 14, 2014 by

Setting up a re-engagement strategy can be daunting. There are so many options available; it’s tough to know where to start. If this sounds familiar, then this blog is for you. Here are five tips to creating a flawless re-engagement email strategy. 1. Provide a clear customer experience at this crucial time You only have… Read More »

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