Lyris Connections Blog

Category: Email Marketing

Microsoft Outlook 2013 – What Email Marketers Need To Know

Aug 23, 2012 by

Another year or two goes by and we’re welcomed with another release of Outlook from Microsoft. The release of a new desktop environment should be met with a little bit of excitement and expectation. Instead, all of us email marketers are understandably clambering underneath our desks with our hands over our ears wondering if it’s… Read More »

Is There a Future for Email? – Part I

Aug 22, 2012 by

Communication is not what it was a decade ago. Social media has taken the world by storm and people are connecting like never before. Consider these infographics: comScore’s 2012 U.S Digital Future in Focus report indicates that consumers are spending one out of every six online minutes on social networks (16.6%). That’s up from less… Read More »

To Email and Beyond! Free Webinar with eMarketer Analyst David Hallerman

Aug 21, 2012 by

We are excited to announce that eMarketer principal analyst David Hallerman will be leading a free Lyris-sponsored Webinar this Thursday, August 23, at 1 p.m. ET on “Consumer Digital Touchpoints – Email and Beyond.” As consumers interact with brands through a growing number of digital touchpoints, marketers are changing tactics to increase customer retention and… Read More »

Want to Increase Sales by 50%? Yes, Please!!

Aug 21, 2012 by

This week we announced that Hello Music, a leading social commerce destination for musicians, has increased daily sales up to a 50 percent using Lyris’ powerful real-time analytics. We understand how important it is for marketers to receive up-to-the-minute information that empowers them to better personalize campaigns and create a stronger relationship with their customers.… Read More »

★★★★★ Subject Lines

Aug 15, 2012 by

  You may have noticed a lot of emails containing symbols within their subject lines recently. These symbols have rendered in email subject lines for quite a while now but seem to be getting more popular every month. Here are a few examples we’ve seen:   Why use them: They make your subject line stand… Read More »