Lyris Connections Blog

Category: Email Marketing

New Email Subscription via Google

Aug 30, 2012 by

Google’s ad unit, that combines the power of search engine marketing with email marketing, has been around since the beginning of this year in beta testing. It allows companies to buy ads that automatically fill in a “Subscribe to Newsletter” slot. Furthermore, logged-in Gmail users can automatically see their email address inserted into the opt-in… Read More »

Big Data Has Big Impact, Proves Crucial to Marketing Success

Aug 27, 2012 by

Big Data is everywhere right now, so much so that it’s the talk of the town in the Big Apple. Microsoft opened a new lab in New York City, dedicated exclusively to parsing the copious amounts of information we gather these days to apply it to sociological, technological, and economic advancement. Additionally, I recently wrote… Read More »

Experience de.lyrium with Lyris at Dreamforce

Aug 24, 2012 by

Next month the world’s leading cloud providers, buyers and thought leaders will take over San Francisco for a few days. To celebrate this year’s Dreamforce conference and a brand new day here at Lyris, we will be hosting an amazing event on Thursday, September 20 at San Francisco’s iconic Supperclub. Come prepared to expect the… Read More »

Microsoft Outlook 2013 – What Email Marketers Need To Know

Aug 23, 2012 by

Another year or two goes by and we’re welcomed with another release of Outlook from Microsoft. The release of a new desktop environment should be met with a little bit of excitement and expectation. Instead, all of us email marketers are understandably clambering underneath our desks with our hands over our ears wondering if it’s… Read More »

Is There a Future for Email? – Part I

Aug 22, 2012 by

Communication is not what it was a decade ago. Social media has taken the world by storm and people are connecting like never before. Consider these infographics: comScore’s 2012 U.S Digital Future in Focus report indicates that consumers are spending one out of every six online minutes on social networks (16.6%). That’s up from less… Read More »