Lyris Connections Blog

Category: Email Marketing

[Infographic] 8 Signs you Need to Graduate from Email to Lyris Connected Customer Communications

Aug 05, 2014 by

Today’s connected customers demand personalized engagement and expect relationships based on value and trust. Messaging needs to be connected  across digital channels so it can be valuable and relevant to the real-time context of each interaction, and every communication requires mastery of the fundamentals of email and digital messaging to boost revenue and reach. Are… Read More »

Making the Case for Mobile-Optimized Email: The Options

Jul 07, 2014 by

In my last blog, I provided statistics on the growing mobile market and the importance of optimizing emails for mobile. So now that you know you should, here’s how you can! There are three primary options for making your emails mobile-optimized. Here’s a quick look at how each option works, as well as the pros… Read More »

Your Keys to the CASL (Canadian Anti-Spam Legislation)

Jun 30, 2014 by

As you are probably aware, Canadian Anti-Spam Legislation, more commonly known as CASL, becomes effective tomorrow, July 1. CASL shares a number of similarities to laws such as CAN-SPAM in the U.S. and the Spam Act in Australia, so the key components of the law shouldn’t come as a surprise. CASL sets forth the following… Read More »

Making the Case for Mobile-Optimized Email: The Numbers

Jun 17, 2014 by

This year, 4.55 billion people worldwide will use a mobile phone, and by 2016, mobile subscriptions are predicted to reach 8 billion, with over $750 billion of spend influenced by mobile devices. Whether cell phones, smartphones, tablets, or apps – the move to mobile devices is having a significant impact on consumer engagement. Mobile users interact… Read More »

The 3-Step Strategy for Effective Email Marketing Split Testing

Jun 09, 2014 by

Split testing is the marketers version of going to the gym. We all know we should be doing it, and we all know it’s only going to be good for us. So, why don’t we do it as much as possible? Well, there are lots of reasons. Perhaps your previous tests have failed to show… Read More »

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