Lyris Connections Blog

Category: Email Marketing

Free Lyris Webinar: Ask the Email Gurus!

Apr 08, 2014 by

In a first-of-its-kind Q & A format for Lyris Webinars, we’re bringing together our top strategists and deliverability experts to take on the questions you’ve been wanting to ask but didn’t know who to turn to.   Ask the Email Gurus!Thursday, April 1011:00am PDT / 2:00pm EDT   Our gurus will answer questions that have already… Read More »

Promotional Email in Gmail is About to Change – Welcome to Gmail Grid View

Apr 02, 2014 by

For as long as I can remember, every single email client has displayed subject lines in exactly the same way. But this week, that has started to change. Gmail, continuing to rampantly innovate the experience that its users have with email, are trying something new. And this time, it’s with subject lines. This is how… Read More »

Free Lyris Webinar: Digital Disruption and the New Agency Challenge

Mar 13, 2014 by

Over the past five years, digital has defined “what’s new” from marketing agencies, though often still with an advertising mindset. At the same time, accelerating adoption of digital channels and services has created the Age of the Customer – resulting in a disconnect for agencies between marketing obsession and customer obsession that is simply no… Read More »

The 1-2-3 of Content Strategy

Mar 11, 2014 by

Email marketing is still one of the most effective ways of communicating directly with your audience. The emergence of social media is becoming an attractive marketing channel fast. Businesses are keen to experiment with these new tools to replace traditional marketing channels. However, statistics show clearly that if you want the most out of your… Read More »

HTML for Emails – What you Need to Know

Mar 06, 2014 by

Designing HTML emails for a newsletter isn’t as difficult as it used to be in the past. With the emergence of visual HTML editors like Dreamweaver, Coffee Cup, TextMate, and others, you can now build and view your templates side-by-side. However, you will still need to have a good understanding of HTML in order to… Read More »

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