Lyris Connections Blog

Category: Email Marketing

Email or CRM Platform: The Million Dollar Question?

Dec 13, 2013 by

Whatever your line of business, your customers are the most important component of it. While managing and communicating with your customers effectively is vital, things can get a little confusing when it comes to the use of email marketing platforms versus Customer Relationship Management (CRM) platforms. In my experience working with digital marketing managers and… Read More »

Bridging the CMO-CIO Chasm

Dec 11, 2013 by

Ever since Gartner reported that by 2017 an organization’s chief marketing officer (CMO) will likely spend more on IT than the chief information officer (CIO), it seems everyone is talking about the relationship between these two critical enterprise roles. Will the CIO eventually work for the CMO? Where will the relationship be five years from… Read More »

Not your Average Responsive Email Design

Dec 05, 2013 by

Responsive email design is becoming increasingly popular. In fact, I’m seeing new responsive emails in my inbox every day! That doesn’t mean that email marketers will stop innovating and figuring out new ways to make their emails even more user friendly, though. A good example of one company that is exploring new techniques with its… Read More »

When Marketing Automation Meets the Imperfect Human

Dec 02, 2013 by

Last week, we sent two email messages to a much larger segment of our database than we had planned. Upon realizing our error, we made a swift apology to our subscribers in an effort to explain exactly what happened with honesty and transparency, and also describe the steps we would be taking to ensure this… Read More »

Do “Likes” Convert to Retail Sales?

Nov 25, 2013 by

Social media networks like Facebook and Twitter are the new darlings of the marketing world – but how does a social audience really translate in terms of sales? Marketing gurus have been quick to alert us all to the seemingly limitless possibilities of creating Facebook, Twitter, LinkedIn, Pinterest, and other accounts for our businesses, stressing… Read More »

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