Lyris Connections Blog

Category: Industry Trends and News

Guest Blog: Assessing Tracking Technologies

May 28, 2015 by

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog takes a look at how marketers’ use of cookies to track conversions and understand customer behavior is at the same time very trustworthy and fraught with limitations, and why fingerprinting may be a better option.

The Age of Mobile Moves from Static to Dynamic

May 27, 2015 by

This article originally appeared on CMSWire on May 22, 2015: Have you adapted your marketing automation and email messaging programs for the Age of Mobile yet? If not, it’s time to catch up with the times. After all, more than 50 percent of email opens are via mobile devices these days. So mobile is your

Social Sales is Not New, It’s Thousands of Years Old

May 14, 2015 by

This article originally appeared on Social Media Today on May 1, 2015:A webinar promotion popped into my social feed this past week asking the question, “Who owns social selling?” It went on to give the case for ‘sales’ and ‘marketing.’ Turns out that it’s neither … apparently it’s a partnership! Really? It takes a webinar

What Keeps Digital Publishing Execs Up at Night? Part 4: Content is – Not – King

Apr 22, 2015 by

Our blog series on conversations from the Digiday Publishers Summit continues with another topic that publishing executives are grappling with: Challenge #4: Content is – Not – King Anymore The phrase “Content is King” was first coined for the Internet age by Bill Gates – in his article dating from 1996, when he wrote: “Content

A Publisher’s Guide to Mobile Optimization

Apr 20, 2015 by

This article originally appeared in Target Marketing on March 25, 2015: [Editor’s note: Something to consider while reading this article—Mobile optimization on sites, or landing pages mobile email users will see upon clickthrough, will become even more important for publishers and content marketers on April 21, when Google’s algorithm will officially change to promote mobile-friendly