Ever since Gartner reported that by 2017 an organization’s chief marketing officer (CMO) will likely spend more on IT than the chief information officer (CIO), it seems everyone is talking about the relationship between these two critical enterprise roles. Will the CIO eventually work for the CMO? Where will the relationship be five years from
Digital marketers have many choices for customer outreach in their virtual dashboards, including email marketing, social media, and mobile technologies. But what combination creates a lasting image in recipients’ minds? What has a real impact? Find out in our upcoming Webinar: Fast-Acting, Long-Lasting MarketingThursday, November 2110:00am PST / 1:00pm EST / 6:00pm BST Lyris
At the center of every marketer’s universe is the customer! Over the past few weeks we’ve shared how to close the gap between marketers and consumers based on findings from our surveys with The Economist Intelligence Unit (EIU). Now to sum it up, we want to provide you with the key takeaway – ALWAYS put your customers
By 2020, the digital universe is projected to increase to a total 35 zettabytes, resulting in an enormous amount of customer interactive data available to organizations. However, according to a survey released by the Economist Intelligence Unit (EIU) and sponsored by Lyris, marketers are failing to use data to get a better understanding of consumers.
The email user experience has evolved. As email channels have expanded for brands and businesses, so has the swell of messages in an average user’s inbox. The classic approach of sorting through all messages in the inbox is an overwhelming proposition in today’s email landscape. Something had to give. That’s why I think it’s a