Lyris Connections Blog

Category: Industry Trends and News

Survey Reveals Email Marketing Insights for the Retail Industry

Jul 08, 2013 by

For the retail industry in particular, colossal revenue opportunities are at stake when it comes to integrated digital marketing practices. This is the one industry where revenue can be directly tied back to digital marketing campaigns and virtually the entire consumer buying cycle can happen online. Factors contributing to an increasingly difficult digital landscape for

Survey Reveals Email Marketing Insights for the Banking Industry

Jul 07, 2013 by

After a turbulent few years, the banking industry is working to regain trust. In this era of heightened expectations for transparency and relevancy – intensified by exploding media choices – consumers are increasingly assuming control of their relationships with their financial services providers. Therefore, it’s imperative that banking industry brands distinguish themselves by delivering exceptional

The Future of Email

Jul 05, 2013 by

The concept of relevance is well recognized in the realms of digital and email marketing. But another concept is rearing its head and demanding marketers’ attention – chaos. The digital marketing landscape is in a state of rapid change. Messaging in general, with the advent of social channels, has bloomed and blossomed over the past

There’s a Gap…Now What? Part 2: Don’t be Daunted by Customer Data

Jul 01, 2013 by

Last week we started discussing the implications of the findings of our sponsored survey conducted by The Economist Intelligence Unit that revealed gaps in perceptions between consumers and marketing executives about digital marketing. We discussed how to close the personalization vs. customization gap. Now let’s move on to our next recommendation.  Finding: 45% of marketing executives

[Infographic] Mind the Digital Marketing Gap – New Findings powered by Lyris & the Economist Intelligence Unit

Jun 12, 2013 by

While building a strong relationship with consumers is at the forefront of every marketer’s mind, the two don’t always see eye-to-eye. What marketers might think will have an impact on increasing engagement might actually turn off consumers. It happens all the time. This is because companies in today’s rapidly changing digital world are forced to