Lyris Connections Blog

Category: Industry Trends and News

Google Tabs Changes Promotional Email Marketing

Jul 18, 2013 by

This week, Gmail began rolling out its new tabbed interface for the inbox. On initial viewing, marketers might see this change as a very negative one; however, here at Lyris we believe this next chapter in email viewing will be a very positive change for marketers. First, remember that your subscribers have signed up for

There’s a Gap…Now What? Part 3: Close the Marketer Skills Gap

Jul 09, 2013 by

There’s no denying that digital marketing skills have evolved over the years. As new channels and technologies continue to emerge, marketers are overwhelmed by the staggering amount of customer data being generated. Data is simply daunting (as we talked about in our last blog post), and according to our sponsored Economist Intelligence Unit survey most

Survey Reveals Email Marketing Insights for the Travel Industry

Jul 08, 2013 by

The travel industry has been seriously challenged by disruptive technologies as more and more travel providers deal directly with customers and as services have become commoditized. Therefore, it’s more critical than ever for digital marketing executives in the travel industry to differentiate their brands. Lyris recently sponsored a survey by The Economist Intelligence Unit (EIU)

Survey Reveals Email Marketing Insights for the Retail Industry

Jul 08, 2013 by

For the retail industry in particular, colossal revenue opportunities are at stake when it comes to integrated digital marketing practices. This is the one industry where revenue can be directly tied back to digital marketing campaigns and virtually the entire consumer buying cycle can happen online. Factors contributing to an increasingly difficult digital landscape for

Survey Reveals Email Marketing Insights for the Banking Industry

Jul 07, 2013 by

After a turbulent few years, the banking industry is working to regain trust. In this era of heightened expectations for transparency and relevancy – intensified by exploding media choices – consumers are increasingly assuming control of their relationships with their financial services providers. Therefore, it’s imperative that banking industry brands distinguish themselves by delivering exceptional