Lyris Connections Blog

Category: Industry Trends and News

The New Reputation – How Your Domains and Content Affect Deliverability

Oct 05, 2012 by

Quick – how would your email deliverability be affected if you started using the word “Free” in your subject line?  What about “Rolex” or “Viagra?”  Maybe you recognize that “Free” isn’t the same problem for deliverability it once was, but certainly anyone who receives email would recognize that the other two are to be avoided… Read More »

Webinar Q&A: Engage Your Digital Customer

Sep 27, 2012 by

Many great questions came from the audience after Lyris’ recent live Webinar, Engage Your Digital Customer: 4 Strategies that Drive Results. Here are a few excerpts from what attendees wanted to know more about. Q: What’s the benefit of incorporating analytics with automated trigger campaigns? The combination of marketing analytics and automation is so effective… Read More »

Free Lyris Webinar: Overcoming Common Email Errors

Sep 24, 2012 by

Lyris is sponsoring a free MarketingSherpa Webinar this Thursday, Sept. 27, at 1:00pm ET titled, How Overcoming 3 Common Errors Increased Click-throughs by 104%. Most email messages, even semi-important ones without sales pitches, are deleted each day. What happens when your ideal prospect receives yours? Daniel Burstein, Director of Editorial Content, MECLABS/MarketingSherpa will walk through… Read More »

Big Data Goes to Work for You with Lyris ONE

Sep 11, 2012 by

We’re thrilled to announce today the launch of our new Lyris ONE platform, the first digital marketing solution designed to combine the power of deep data analytics with advanced campaign design capabilities to deliver meaningful engagement and drive revenue. Customers no longer accept disconnected brand communications across different channels.  They instead expect to be engaged… Read More »

The Future of Email Q and A

Aug 31, 2012 by

Many great questions came from the audience after Lyris’ recent live Webinar, The Future of Email. And no wonder – there’s a lot going on in the world of email these days: emerging technologies, big data, multi-channel integration, device proliferation, and much, much more. Here’s a sampling of what was on attendees’ minds after the… Read More »

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