Lyris Connections Blog

Category: Industry Trends and News

New Email Subscription via Google

Aug 30, 2012 by

Google’s ad unit, that combines the power of search engine marketing with email marketing, has been around since the beginning of this year in beta testing. It allows companies to buy ads that automatically fill in a “Subscribe to Newsletter” slot. Furthermore, logged-in Gmail users can automatically see their email address inserted into the opt-in… Read More »

Microsoft Outlook 2013 – What Email Marketers Need To Know

Aug 23, 2012 by

Another year or two goes by and we’re welcomed with another release of Outlook from Microsoft. The release of a new desktop environment should be met with a little bit of excitement and expectation. Instead, all of us email marketers are understandably clambering underneath our desks with our hands over our ears wondering if it’s… Read More »

Is There a Future for Email? – Part I

Aug 22, 2012 by

Communication is not what it was a decade ago. Social media has taken the world by storm and people are connecting like never before. Consider these infographics: comScore’s 2012 U.S Digital Future in Focus report indicates that consumers are spending one out of every six online minutes on social networks (16.6%). That’s up from less… Read More »

Email in a Time of Chaos

Aug 14, 2012 by

As an email marketing manager, I’ve been paying pretty close attention to all the buzz about email dying. As plenty of studies and statistics indicate, just the opposite is true. Email volume continues to grow year over year and is keeping pace with some of the newer communication channels like social and mobile, as these… Read More »

Back to the FutureVision

Jul 24, 2012 by

Last Thursday, Lyris hosted a successful FutureVision event in London. The event was a full-day conference featuring a keynote from Forrester Research analyst Anthony Mullen, visionary presentations from members of our executive team on the future of digital marketing, as well as customer presentations from Expedia CruiseShipCenters, Graham & Green, GuideStar and Kitbag showcasing their… Read More »