In an industry where consumers are increasingly interacting and transacting online, what must travel marketers do in order to differentiate, source and find new customers, and maintain high customer loyalty? These challenges require marketers to deeply understand consumers’ online behavior and preferences across digital marketing channels and map marketing strategies, tactics, and budget to meet
Many email marketers are understandably concerned about the recent changes that Gmail has made to their inboxes– marketing emails are now automatically filtered into a tab labeled “Promotions.” We don’t necessarily think this is a bad thing, and I’m sure that subscribers will become very accustomed to checking their Promotions tab on a regular basis.
For the retail industry in particular, colossal revenue opportunities are at stake when it comes to digital marketing practices. This is the one industry where revenue can be directly tied back to digital marketing campaigns and virtually the entire consumer buying cycle can happen online. Our newest report from The Economist Intelligence Unit (EIU) takes
Last month we released a research report with the Economist Intelligence Unit (EIU) that examined the overall gaps between marketer and consumer perceptions. The findings revealed what channels influence buyers (hint: email) and how they prefer to engage with brands throughout the buying journey. But how do these findings apply across industries? Well, one size doesn’t
This week, Gmail began rolling out its new tabbed interface for the inbox. On initial viewing, marketers might see this change as a very negative one; however, here at Lyris we believe this next chapter in email viewing will be a very positive change for marketers. First, remember that your subscribers have signed up for