Lyris Connections Blog

Category: Industry Trends and News

Why Data-driven Digital Marketing is the Way to Win in Ecommerce

Jan 23, 2013 by

Whether you are a traditional retailer or a brand manufacturer just beginning to sell online, growing sales through ecommerce must be a top initiative in 2013.  This is a generalization I am willing to make based on these statistics alone: In 2012, 51.8% of U.S. consumers shopped online – the first time in history when

When Digital Marketing Goes Native

Dec 21, 2012 by

Are you an avid “scroller” or a “super skimmer?” Studies suggest that on average, people will read about 20% of text on the average page . I think I may be a part of that group because I find myself subconsciously scrolling or skimming through articles on a daily basis. One thing that I’ve noticed

Girls are from NARS and Boys are from Jupiter: 3 Takeaways for Marketing to Gen-Z

Nov 21, 2012 by

Imagine being in high school again. Except instead of scribbling in your spiral notebook during study hall, you are tweeting from your iPad while streaming Hulu. As a marketer it is important to stay current with media and the way in which your audience is consuming your messages. I wanted to get a look into

[Infographic] The Future of Email

Nov 16, 2012 by

This infographic outlines the key trends affecting the way we engage with our customers, and the tools and technologies for keeping pace in today’s digital world. Download our guide, The Future of Email for more information.

92% of Mobile Email Opens Come from Apple Devices

Oct 18, 2012 by

Return Path recently reported that 85% of all mobile email is read on an Apple device. We decided to see if Lyris clients from the U.S., U.K., and Australia also had such a high percentage of mobile users. Here is what we found:   Overall we found that the iPhone and iPad combined gave Apple a