Lyris Connections Blog

Category: Industry Trends and News

This Week’s 30-Minute Mentor and More for Publishers

Feb 10, 2015 by

A couple of weeks ago we launched our new 30-Minute Mentor Webinar series, a program of successive, fast-paced Webinars designed to accommodate time-constrained professionals. We’re focusing on the publishing and media industries for our first series, basing 30-minute presentations around findings from our recent FOLIO survey of publishers. In our first presentation, Manage your List

Publishers: Are your Mobile Subscribers Seeing the Whole Picture?

Feb 04, 2015 by

One of the hottest topics in the email marketing world is mobile optimization. A recent survey of publishers sponsored by Lyris showed 66% of publishers did not have their emails fully mobile-optimized. This is incredible when studies have shown that over 50% of marketing emails are opened on a mobile device. Are your mobile subscribers seeing

This Week’s 30-Minute Mentor: Mobile Optimization for Publishers

Feb 02, 2015 by

Last week we launched our new 30-Minute Mentor Webinar series, a program of successive, fast-paced Webinars that time-constrained professionals can more easily accommodate within their busy schedules. We’re focusing on publishing and media for our first 5-week series, basing 30-minute presentations around findings from our recent FOLIO survey of publishers. In my next blog I’ll

Guest Blog: Are you Using Videos in your Campaigns?

Jan 30, 2015 by

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog challenges email marketers to step into the Video era and puts forward a good case for why it makes sense: A recent survey conducted by a US-based magazine says that 40% of consumers report that videos

Introducing the 30-Minute Mentor

Jan 27, 2015 by

Marketers are struggling with declining attendance at their Webinars. I know this because I get invited to so many Webinars addressing this challenge. I don’t think it’s any big secret that this is due for the most part to time constraints. Digital marketing is complicated. Digital marketers are always busy. Another Webinar trend I’m seeing: