Lyris Connections Blog

Category: Industry Trends and News


Bigger Companies Should Take Note of These Great Emails from Startups

Mar 19, 2015 by

This article originally appeared on Marketing Land on October 22, 2014   I’ve been receiving a lot of emails from startups recently and notice they are surprisingly good at email design. So, let’s take a look at the anatomy of a startup email design, because every business — no matter how long it’s been around

Publishing is Dead? Long Live Publishing!

Mar 07, 2015 by

This article originally appeared on Adotas on February 23, 2015  To misquote Mark Twain, “The reports of the death of music have been greatly exaggerated.” For 20 years – long before the iPod came along – there has been a meme circulating on the Internet that ‘music is dead’. Yet music is not just surviving – it

Making Email Sign-up Simple with Facebook

Mar 02, 2015 by

Creating a prominent call-to-action (CTA) for signing up email subscribers on your Facebook page has just become a whole lot easier. With the release of Facebook’s call-to-action buttons you now get a prominent sign-up button on your page with just a few clicks, as shown at the bottom in this example: Let’s leave the conversation

Guest Blog: Is the Gmail Promotions Tab Still Bothering you?

Feb 27, 2015 by

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog asks the important question, is the Gmail Promotions tab still bothering you? Find out how several trials have provided better insight into different ways to approach this challenge, including  switching from the usual image and text

A View from the Top – This Week’s 30-Minute Mentor Webinar for Publishers

Feb 23, 2015 by

Who better to discuss audience messaging challenges and opportunities than the senior executive in charge of customer acquisition and retention for one of the world’s largest publishing companies? We’ll wrap up our five-part 30-Minute Mentor Webinar series for publishing, media, and entertainment companies this Thursday with an insightful conversation between Access Intelligence Sr. Vice President