Lyris Connections Blog

Category: Industry Trends and News

Vote for Lyris and Keep our Stevie Awards Momentum Going!

Jan 27, 2015 by

For the second year in a row, the Stevie Awards has recognized Lyris for Outstanding Customer Support. At Lyris, we aim to deliver the best customer support possible, and winning Silver in last year’s Stevie Awards gave us a fantastic pat on the back. It also provided a kick in the pants – to work

The Smiling Curve and the Transformation of the Publishing Industry

Jan 26, 2015 by

Our work with large publishing companies puts me in mind of a fascinating piece by Ben Thompson of Stratechery fame, Publishers and the Smiling Curve. The comparisons he identified between the tech and publishing industries is truly worth exploring. Let me illustrate. As Ben’s blog details, Acer founder and CEO Stan Stih developed what has

Congratulations to our Strategy Super Stars!

Jan 19, 2015 by

Earlier this month, not just one, but two of our Professional Services team were nominated by the Direct Marketing Association (DMA) for the distinguished 2015 eec Email Marketer Thought Leader of the Year Award. Lyris was the only company to have two nominees: Philip Storey, Lyris Global Head of Strategic Services Philip has been specializing

Email Marketing is Evolving — Is your Company Taking Advantage?

Nov 17, 2014 by

The ways in which people interact with brands is changing rapidly, but the expectation of the consumer for brands to “get it right, everywhere and always” is a demand that is just about reaching boiling point. As marketers, I fear that many of us are playing catch-up. If we think about it though, these demands

Lyris Conquers New Markets — Welcome Aboard Spain and Portugal!

Nov 11, 2014 by

As a Gold Sponsor and Exhibitor at eShow Madrid and eShow Lisbon last month, Lyris LATAM has successfully embarked on entering those new markets. The eShows take place every year in Barcelona, ​​Madrid, Lisbon, São Paulo, Bogotá, Lima, and Mexico, and when consolidated are considered to be the largest tradeshow held throughout Ibero-America that is