Lyris Connections Blog

Category: Industry Trends and News

“Personalization” is Dead – Long Live Personalization

Mar 25, 2015 by

Back in the good old days, the proverbial shopkeeper is said to have known her customers directly and was able to address them as individuals while engaging in sales conversations and chit-chat that best fit each individual’s interests. But in reality, for any sized business except a corner store in a tiny village, a typical

Bigger Companies Should Take Note of These Great Emails from Startups

Mar 19, 2015 by

This article originally appeared on Marketing Land on October 22, 2014   I’ve been receiving a lot of emails from startups recently and notice they are surprisingly good at email design. So, let’s take a look at the anatomy of a startup email design, because every business — no matter how long it’s been around

Publishing is Dead? Long Live Publishing!

Mar 07, 2015 by

This article originally appeared on Adotas on February 23, 2015  To misquote Mark Twain, “The reports of the death of music have been greatly exaggerated.” For 20 years – long before the iPod came along – there has been a meme circulating on the Internet that ‘music is dead’. Yet music is not just surviving – it

Making Email Sign-up Simple with Facebook

Mar 02, 2015 by

Creating a prominent call-to-action (CTA) for signing up email subscribers on your Facebook page has just become a whole lot easier. With the release of Facebook’s call-to-action buttons you now get a prominent sign-up button on your page with just a few clicks, as shown at the bottom in this example: Let’s leave the conversation

Guest Blog: Is the Gmail Promotions Tab Still Bothering you?

Feb 27, 2015 by

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog asks the important question, is the Gmail Promotions tab still bothering you? Find out how several trials have provided better insight into different ways to approach this challenge, including  switching from the usual image and text