Lyris Connections Blog

Category: Industry Trends and News

This Week’s 30-Minute Mentor: Mobile Optimization for Publishers

Feb 02, 2015 by

Last week we launched our new 30-Minute Mentor Webinar series, a program of successive, fast-paced Webinars that time-constrained professionals can more easily accommodate within their busy schedules. We’re focusing on publishing and media for our first 5-week series, basing 30-minute presentations around findings from our recent FOLIO survey of publishers. In my next blog I’ll

Guest Blog: Are you Using Videos in your Campaigns?

Jan 30, 2015 by

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog challenges email marketers to step into the Video era and puts forward a good case for why it makes sense: A recent survey conducted by a US-based magazine says that 40% of consumers report that videos

Introducing the 30-Minute Mentor

Jan 27, 2015 by

Marketers are struggling with declining attendance at their Webinars. I know this because I get invited to so many Webinars addressing this challenge. I don’t think it’s any big secret that this is due for the most part to time constraints. Digital marketing is complicated. Digital marketers are always busy. Another Webinar trend I’m seeing:

Vote for Lyris and Keep our Stevie Awards Momentum Going!

Jan 27, 2015 by

For the second year in a row, the Stevie Awards has recognized Lyris for Outstanding Customer Support. At Lyris, we aim to deliver the best customer support possible, and winning Silver in last year’s Stevie Awards gave us a fantastic pat on the back. It also provided a kick in the pants – to work

The Smiling Curve and the Transformation of the Publishing Industry

Jan 26, 2015 by

Our work with large publishing companies puts me in mind of a fascinating piece by Ben Thompson of Stratechery fame, Publishers and the Smiling Curve. The comparisons he identified between the tech and publishing industries is truly worth exploring. Let me illustrate. As Ben’s blog details, Acer founder and CEO Stan Stih developed what has