Lyris Connections Blog

Category: Industry Trends and News

A View from the Top – This Week’s 30-Minute Mentor Webinar for Publishers

Feb 23, 2015 by

Who better to discuss audience messaging challenges and opportunities than the senior executive in charge of customer acquisition and retention for one of the world’s largest publishing companies? We’ll wrap up our five-part 30-Minute Mentor Webinar series for publishing, media, and entertainment companies this Thursday with an insightful conversation between Access Intelligence Sr. Vice President

This Week’s Webinar: Audience Messaging Goals for Publishing, Media, and Entertainment

Feb 17, 2015 by

Our 30-Minute Mentor series rolls on!  As mentioned in previous blogs, we’re focusing a five-part Webinar series around findings from our recent FOLIO survey of publishers. You’ll find information on our three previous Webinars below. For our fourth presentation in the series, we’re taking on another key topic: Audience Messaging Goals for Publishers, Media, and Entertainment

Still Time to Vote for Lyris in the People’s Choice Stevie Awards for Favorite Customer Service

Feb 11, 2015 by

Have you experienced great customer service at Lyris? Then vote by Friday, February 13 and help us beat out the competition! As announced in a previous blog, in addition to being named a finalist for Customer Service Department of the Year – for the second year in a row – Lyris is also a finalist

This Week’s 30-Minute Mentor and More for Publishers

Feb 10, 2015 by

A couple of weeks ago we launched our new 30-Minute Mentor Webinar series, a program of successive, fast-paced Webinars designed to accommodate time-constrained professionals. We’re focusing on the publishing and media industries for our first series, basing 30-minute presentations around findings from our recent FOLIO survey of publishers. In our first presentation, Manage your List

Publishers: Are your Mobile Subscribers Seeing the Whole Picture?

Feb 04, 2015 by

One of the hottest topics in the email marketing world is mobile optimization. A recent survey of publishers sponsored by Lyris showed 66% of publishers did not have their emails fully mobile-optimized. This is incredible when studies have shown that over 50% of marketing emails are opened on a mobile device. Are your mobile subscribers seeing