Lyris Connections Blog

Category: Industry Trends and News

Free Lyris Webinar: Fast-Acting, Long-Lasting Marketing

Nov 19, 2013 by

Digital marketers have many choices for customer outreach in their virtual dashboards, including email marketing, social media, and mobile technologies. But what combination creates a lasting image in recipients’ minds? What has a real impact? Find out in our upcoming Webinar: Fast-Acting, Long-Lasting MarketingThursday, November 2110:00am PST / 1:00pm EST / 6:00pm BST   Lyris… Read More »

There’s a Gap…Now What? Part 10: And Most Importantly, Don’t Forget…

Oct 11, 2013 by

At the center of every marketer’s universe is the customer! Over the past few weeks we’ve shared how to close the gap between marketers and consumers based on findings from our surveys with The Economist Intelligence Unit (EIU). Now to sum it up, we want to provide you with the key takeaway – ALWAYS put your customers… Read More »

EIU Consumer and Marketing Executive Survey Findings

Oct 11, 2013 by

By 2020, the digital universe is projected to increase to a total 35 zettabytes, resulting in an enormous amount of customer interactive data available to organizations. However, according to a survey released by the Economist Intelligence Unit (EIU) and sponsored by Lyris, marketers are failing to use data to get a better understanding of consumers.… Read More »

Getting Familiar with the New Look and Feel of Gmail Tabs

Aug 28, 2013 by

The email user experience has evolved. As email channels have expanded for brands and businesses, so has the swell of messages in an average user’s inbox. The classic approach of sorting through all messages in the inbox is an overwhelming proposition in today’s email landscape. Something had to give. That’s why I think it’s a… Read More »

[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit Banking Survey Findings

Aug 22, 2013 by

In an era of heightened expectations for transparency and relevancy – intensified by exploding media choices – consumers are increasingly assuming control of their relationships with their financial services providers. In this environment, it’s imperative that banking industry brands distinguish themselves by delivering exceptional customer interactions that optimize relationships and rebuild trust. Customer retention has… Read More »

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