Lyris Connections Blog

Category: Industry Trends and News

It’s Time to Fix CSS Support in Email

Nov 05, 2014 by

How much time do you spend coding, hacking, and generally pulling your hair out over email clients that break your emails? Way too much time I’m guessing! This is why I joined forces with Ros Hodgekiss from Campaign Monitor, Colin Nederkoorn from, and Justin Khoo from FreshInbox to present “CSS Support in Email: The

How to Utilize Facebook Custom Audiences for Email Marketing: Part 2, Targeting

Nov 03, 2014 by

Last week I wrote a blog about how to utilize Facebook Custom Audiences for email marketing insights. This week, I am finishing up the mini-series with a really exciting post where I show you how you can use Facebook Custom Audiences for targeting email subscribers. What is a Facebook Custom Audience? A Custom Audience is

How to Utilize Facebook Custom Audiences for Email Marketing: Part 1, Insights

Oct 21, 2014 by

In this two-part series, I’m going to show you how to utilize Facebook Custom Audiences in two different ways. Today, in Part 1, I’ll show you the insights that you can gain from bringing your email list into Facebook and how you can use that data for future campaigns. Next week in Part 2, I’ll

Delivering a Differentiated and Valued Agency Practice Today

Sep 04, 2014 by

Marketers working with agencies want nothing less than the ability to engage with customers meaningfully, with the right strategies to maximize revenue opportunities across touch points, all done in the context of a broader ecosystem of channels, data stores, applications, and infrastructure. The challenge for agencies is in tailoring a differentiated digital strategy for each

Lessons for Agencies, Learned in Email

Aug 21, 2014 by

Digital agencies serving today’s marketers need to address two new realties in order to create competitive advantage for their clients. First, consumers today are now always addressable, through multiple devices and locations, and frequent online access. Second, marketers are increasingly being tasked with driving revenue growth and demonstrating return on marketing investment. At Lyris, we