Lyris Connections Blog

Category: Industry Trends and News

5 Predictions For Email Marketing in 2014

Jan 07, 2014 by

With the new year comes the irresistible opportunity to predict what’s ahead. These are my predictions for email and multi-channel marketing in 2014: 1 – Email will truly become the relationship channel I have personally described email as a relationship channel since 2006, and 2013 saw some great examples of brands using the data they

Updates on Canada’s Anti-Spam Law (CASL)

Dec 19, 2013 by

Back in 2004, Canada formed a Federal Task Force on Spam and it has been working on legislation and changes on spam policies for close to 10 years. With approval from Treasury Board of Canada President Tony Clement on November 28 of this year, new Canadian Anti-Spam Legislation (CASL) was approved and the final regulations

Bridging the CMO-CIO Chasm

Dec 11, 2013 by

Ever since Gartner reported that by 2017 an organization’s chief marketing officer (CMO) will likely spend more on IT than the chief information officer (CIO), it seems everyone is talking about the relationship between these two critical enterprise roles. Will the CIO eventually work for the CMO? Where will the relationship be five years from

Free Lyris Webinar: Fast-Acting, Long-Lasting Marketing

Nov 19, 2013 by

Digital marketers have many choices for customer outreach in their virtual dashboards, including email marketing, social media, and mobile technologies. But what combination creates a lasting image in recipients’ minds? What has a real impact? Find out in our upcoming Webinar: Fast-Acting, Long-Lasting MarketingThursday, November 2110:00am PST / 1:00pm EST / 6:00pm BST   Lyris

There’s a Gap…Now What? Part 10: And Most Importantly, Don’t Forget…

Oct 11, 2013 by

At the center of every marketer’s universe is the customer! Over the past few weeks we’ve shared how to close the gap between marketers and consumers based on findings from our surveys with The Economist Intelligence Unit (EIU). Now to sum it up, we want to provide you with the key takeaway – ALWAYS put your customers