By 2020, the digital universe is projected to increase to a total 35 zettabytes, resulting in an enormous amount of customer interactive data available to organizations. However, according to a survey released by the Economist Intelligence Unit (EIU) and sponsored by Lyris, marketers are failing to use data to get a better understanding of consumers.
The email user experience has evolved. As email channels have expanded for brands and businesses, so has the swell of messages in an average user’s inbox. The classic approach of sorting through all messages in the inbox is an overwhelming proposition in today’s email landscape. Something had to give. That’s why I think it’s a
In an era of heightened expectations for transparency and relevancy – intensified by exploding media choices – consumers are increasingly assuming control of their relationships with their financial services providers. In this environment, it’s imperative that banking industry brands distinguish themselves by delivering exceptional customer interactions that optimize relationships and rebuild trust. Customer retention has
In an industry where consumers are increasingly interacting and transacting online, what must travel marketers do in order to differentiate, source and find new customers, and maintain high customer loyalty? These challenges require marketers to deeply understand consumers’ online behavior and preferences across digital marketing channels and map marketing strategies, tactics, and budget to meet
Many email marketers are understandably concerned about the recent changes that Gmail has made to their inboxes– marketing emails are now automatically filtered into a tab labeled “Promotions.” We don’t necessarily think this is a bad thing, and I’m sure that subscribers will become very accustomed to checking their Promotions tab on a regular basis.