Lyris Connections Blog

Category: Industry Trends and News

The Anatomy of a Startup Email Design

Aug 20, 2014 by

I’ve been receiving a lot of emails from startups recently and noticed that they are surprisingly good at email design. So let’s take a look at the anatomy of a startup email design. Cool logo Obviously the first thing every startup needs is an über cool-looking logo that’s fun and funky, yet sophisticated and professional.

[Infographic] 8 Signs you Need to Graduate from Email to Lyris Connected Customer Communications

Aug 05, 2014 by

Today’s connected customers demand personalized engagement and expect relationships based on value and trust. Messaging needs to be connected  across digital channels so it can be valuable and relevant to the real-time context of each interaction, and every communication requires mastery of the fundamentals of email and digital messaging to boost revenue and reach. Are

What Does your Email Marketing Potential Look Like?

May 21, 2014 by

The strategy team at Lyris spends thousands of hours every year evaluating and analyzing our clients’ email marketing strategies in order to help them grow and exceed their business objectives. While auditing your email strategy is critically important, it takes time to get it right and create the most effective strategic roadmap. But those brands

Retail Email Trends: Australasia Vol. I

May 14, 2014 by

This is the first of many posts that we’ll be writing on the email marketing habits of top Australasian retailers. The aim is to identify key trends and areas for improvement, and to provide you with regular email inspiration and commentary in general. We’ll hopefully be rolling out something similar for other regions of the

What I’ve Learned from 100 Responsive Emails

Apr 16, 2014 by

Over the last six months I’ve been scouring my inbox for responsive email designs to feature on my email-focused Pinterest Board. I started this board and a couple of others as a way to collect in one place all of the great designs that I see on a daily basis. If I see any innovative