Lyris Connections Blog

Category: Industry Trends and News

There’s a Gap…Now What? Part 2: Don’t be Daunted by Customer Data

Jul 01, 2013 by

Last week we started discussing the implications of the findings of our sponsored survey conducted by The Economist Intelligence Unit that revealed gaps in perceptions between consumers and marketing executives about digital marketing. We discussed how to close the personalization vs. customization gap. Now let’s move on to our next recommendation.  Finding: 45% of marketing executives… Read More »

[Infographic] Mind the Digital Marketing Gap – New Findings powered by Lyris & the Economist Intelligence Unit

Jun 12, 2013 by

While building a strong relationship with consumers is at the forefront of every marketer’s mind, the two don’t always see eye-to-eye. What marketers might think will have an impact on increasing engagement might actually turn off consumers. It happens all the time. This is because companies in today’s rapidly changing digital world are forced to… Read More »

Technology, Marketing, and the Couch – Getting Comfy with a Solution-Led Approach

Apr 22, 2013 by

In today’s high tech society it is sometimes surprising the time it takes for certain sectors to successfully embrace technology and harness even a small percentage of the overall power that cutting-edge applications can deliver. The marketing community is a classic example. According to a recent survey from ITSMA (Information Technology Services Marketing Association), the relationship… Read More »

Why Data-driven Digital Marketing is the Way to Win in Ecommerce

Jan 23, 2013 by

Whether you are a traditional retailer or a brand manufacturer just beginning to sell online, growing sales through ecommerce must be a top initiative in 2013.  This is a generalization I am willing to make based on these statistics alone: In 2012, 51.8% of U.S. consumers shopped online – the first time in history when… Read More »

When Digital Marketing Goes Native

Dec 21, 2012 by

Are you an avid “scroller” or a “super skimmer?” Studies suggest that on average, people will read about 20% of text on the average page . I think I may be a part of that group because I find myself subconsciously scrolling or skimming through articles on a daily basis. One thing that I’ve noticed… Read More »

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