Lyris Connections Blog

Category: Industry Trends and News

Girls are from NARS and Boys are from Jupiter: 3 Takeaways for Marketing to Gen-Z

Nov 21, 2012 by

Imagine being in high school again. Except instead of scribbling in your spiral notebook during study hall, you are tweeting from your iPad while streaming Hulu. As a marketer it is important to stay current with media and the way in which your audience is consuming your messages. I wanted to get a look into… Read More »

[Infographic] The Future of Email

Nov 16, 2012 by

This infographic outlines the key trends affecting the way we engage with our customers, and the tools and technologies for keeping pace in today’s digital world. Download our guide, The Future of Email for more information.

92% of Mobile Email Opens Come from Apple Devices

Oct 18, 2012 by

Return Path recently reported that 85% of all mobile email is read on an Apple device. We decided to see if Lyris clients from the U.S., U.K., and Australia also had such a high percentage of mobile users. Here is what we found:   Overall we found that the iPhone and iPad combined gave Apple a… Read More »

Free Webinar – The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value

Oct 15, 2012 by

Lyris is presenting a free Webinar this Wednesday, Oct. 17, at 1:00pm ET titled, The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value. Today, complexity is routine. As email has matured and become the norm, other forms of digital communication have emerged. Marketers need to move quickly and make sophisticated connections with their customers,… Read More »

Social TV and the “Second Screen” Phenomenon

Oct 09, 2012 by

If you’ve paid an exceptional amount of attention to the lower right hand corner of your TV screen while watching your favorite show, you may have noticed a rising trend in the display of Twitter hashtags. The intent of the hashtags is to create a social buzz around the show that you are watching by giving you… Read More »

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