Lyris Connections Blog

Category: Lyris Company News

Lyris to be Acquired by Aurea

May 04, 2015 by

I am pleased to announce that Lyris has signed a definitive agreement to be acquired. Upon the completion of the acquisition, Lyris will be merged with Aurea. Our two companies will operate independently until the transaction officially closes in the second half of 2015. You can read the official press release here. Since our founding

Thursday’s 30-Minute Mentor Webinar: Increase Engagement with Automated Content Personalization

Apr 07, 2015 by

Consumers today have an abundance of choice, and capturing their interest with email messaging requires creativity and new ideas. How can you make the move from broadcasting email newsletters to creating individually-personalized and tailored messaging to grab the attention of your email subscribers? Find out in the next installment of our 30-Minute Mentor Webinar series.

5 Personas Publishers Should Create – This Week’s 30-Minute Mentor Webinar

Apr 01, 2015 by

If you’re a publisher struggling to achieve higher levels of engagement and conversion from big audiences with diverse interests, we invite you to spend a half-hour with us tomorrow to gain some insights into managing subscriber data. In this sixth installment of our 30-Minute Mentor Webinar series for publishing, media, and entertainment, Lyris Professional Services

A Photographic Tour of our Customer Journey to the Frozen East

Feb 24, 2015 by

Sr. Strategy Consultant Andrew King, Training Manager Chris Benkert, and I just returned from our road tour for Lyris Advanced Certification Training and have successful news to report about the experience. Although the weather was very cold, the reception from our customers was not! We were excited to see how our current customers utilize and now

A View from the Top – This Week’s 30-Minute Mentor Webinar for Publishers

Feb 23, 2015 by

Who better to discuss audience messaging challenges and opportunities than the senior executive in charge of customer acquisition and retention for one of the world’s largest publishing companies? We’ll wrap up our five-part 30-Minute Mentor Webinar series for publishing, media, and entertainment companies this Thursday with an insightful conversation between Access Intelligence Sr. Vice President