Lyris Connections Blog

Category: Lyris Company News

Free Lyris Webinar: Digital Disruption and the New Agency Challenge

Mar 13, 2014 by

Over the past five years, digital has defined “what’s new” from marketing agencies, though often still with an advertising mindset. At the same time, accelerating adoption of digital channels and services has created the Age of the Customer – resulting in a disconnect for agencies between marketing obsession and customer obsession that is simply no… Read More »

Vote for Lyris in the People’s Choice Stevie Awards for Favorite Customer Service

Jan 29, 2014 by

At Lyris, we’re committed to delivering the best customer support possible, and according to customer satisfaction surveys conducted annually, we continue to raise the bar on providing value to our customers in this area.  So we couldn’t be more excited about being named a finalist in the eighth annual Stevie Awards for Sales & Customer Service. Now,… Read More »

Understanding What is Truly Possible

Jan 22, 2014 by

As long as I have been at Lyris (six months and counting), I have focused on the transformation of our organization in order to become the company we aspire to be. Fundamental to that transformation is our move from an Applications company to a Platform company, which is in no way trivial and an effort… Read More »

Free Lyris Webinar: Top Tactics for Live Email Content you Can Implement Now

Jan 16, 2014 by

Marketers now have the ability to bring emails to life with content that is personalized to their subscribers’ situation at the time of open, providing a highly relevant and engaging experience that results in increased conversions. From countdown clocks that drive urgency to purchase, to weather conditions at current or future destinations, to live updates streaming… Read More »

When Marketing Automation Meets the Imperfect Human

Dec 02, 2013 by

Last week, we sent two email messages to a much larger segment of our database than we had planned. Upon realizing our error, we made a swift apology to our subscribers in an effort to explain exactly what happened with honesty and transparency, and also describe the steps we would be taking to ensure this… Read More »

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