Lyris Connections Blog

Category: Managing Customer Relationships

How to Utilize Facebook Custom Audiences for Email Marketing: Part 1, Insights

Oct 21, 2014 by

In this two-part series, I’m going to show you how to utilize Facebook Custom Audiences in two different ways. Today, in Part 1, I’ll show you the insights that you can gain from bringing your email list into Facebook and how you can use that data for future campaigns. Next week in Part 2, I’ll… Read More »

Improve your Email and Chances for Success with A/B Split Testing

Sep 29, 2014 by

Email marketing has already proven itself as a great tool for creating a strong bond with prospects and customers to increase website conversions.  According to a report by the Radicati Group, more than 100 billion business emails were sent last year and this volume is expected to increase by at least 7% per year until… Read More »

[Infographic]: Celebrating 20 Years of Email Marketing Innovation

Sep 26, 2014 by

Remember 1994? While a lifetime ago for some, it seems like only yesterday for those of us in the marketing industry who have sought solutions for connecting with customers to build valuable relationships and profitable businesses. In 1994, email as a marketing tool was but a proverbial twinkle in the eye of a couple of… Read More »

More Great Examples of Dynamic Content — and Why you Should Use it!

Sep 18, 2014 by

Earlier this week I published a blog about personalizing emails with dynamic content, and provided a couple of examples. Now I’d like to share a few more. But first, let me remind you why you should be using dynamic content in the first place. The potential is huge I believe that the email marketing industry… Read More »

Personalize your Emails with Dynamic Content – What you Need to Know!

Sep 09, 2014 by

Dynamic content uses the demographic, preference, transactional, and behavioral data that you hold on your subscribers to display personalized and relevant pieces of content, and it’s one of the best ways to enhance the relevance of an otherwise ordinary email. Merge Tags I think we’ve all received an email with our name in it and… Read More »

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