Lyris Connections Blog

Category: Marketing Briefs

Delivering a Differentiated and Valued Agency Practice Today

Sep 04, 2014 by

Marketers working with agencies want nothing less than the ability to engage with customers meaningfully, with the right strategies to maximize revenue opportunities across touch points, all done in the context of a broader ecosystem of channels, data stores, applications, and infrastructure. The challenge for agencies is in tailoring a differentiated digital strategy for each… Read More »

10 Innovative Email Tactics

Oct 11, 2013 by

Innovation and email are two words you usually don’t hear together in the same sentence. It’s true, email marketing has been around significantly longer than other forms of digital marketing, but it hasn’t stopped innovating. In fact, email marketing solutions and the way we interact with this channel has significantly changed over the last few… Read More »

Bridging the CMO-CIO Chasm: Blueprint for a Next-Generation Marketing Technology Platform

Oct 11, 2013 by

For too long, these two critical enterprise roles have been divided by objectives that at times have seemed mutually exclusive. There is hope, however. The current data-intensive marketing environment — characterized by increasingly savvy customers who expect every interaction, regardless of channel, to be laced with context from previous interactions — presents a real opportunity… Read More »

EIU Consumer and Marketing Executive Survey Findings

Oct 11, 2013 by

By 2020, the digital universe is projected to increase to a total 35 zettabytes, resulting in an enormous amount of customer interactive data available to organizations. However, according to a survey released by the Economist Intelligence Unit (EIU) and sponsored by Lyris, marketers are failing to use data to get a better understanding of consumers.… Read More »

Email Deliverability Fundamentals and Refinements

Oct 11, 2013 by

Summary Even the most experienced email marketers know that managing deliverability can be a challenge. In fact, 18 – 22% of emails sent globally never make it to the inbox. Following a few tried-and-true guidelines could be all you need to meet ISP expectations, maximize delivery potential, and minimize the chances your hard work going… Read More »