Lyris Connections Blog

Category: Multi-Channel Marketing

Lyris Customer Success: How Can you Argue against Pop-ups with Results Like These?

May 13, 2014 by

As a Lyris marketer, I have occasion to spend time on a lot of websites – our own, our customers’, our competitors’, and of course, those of the companies I do business with. What I’m noticing lately, and hearing from our own strategic consultants, is that the use of email subscription pop-ups is gaining traction,… Read More »

Why Facebook’s $19 Billion Acquisition of WhatsApp is the Smartest Move it’s Ever Made

Feb 20, 2014 by

Before this week, it’s fair to say that recent Facebook news has been pretty grim. Many have predicted that it is about to fall to a death, with one source comparing the social network effect to that of an infectious disease and saying Facebook will lose 80% of its users in the next few years, and… Read More »

5 Predictions For Email Marketing in 2014

Jan 07, 2014 by

With the new year comes the irresistible opportunity to predict what’s ahead. These are my predictions for email and multi-channel marketing in 2014: 1 – Email will truly become the relationship channel I have personally described email as a relationship channel since 2006, and 2013 saw some great examples of brands using the data they… Read More »

Bridging the CMO-CIO Chasm

Dec 11, 2013 by

Ever since Gartner reported that by 2017 an organization’s chief marketing officer (CMO) will likely spend more on IT than the chief information officer (CIO), it seems everyone is talking about the relationship between these two critical enterprise roles. Will the CIO eventually work for the CMO? Where will the relationship be five years from… Read More »

Do “Likes” Convert to Retail Sales?

Nov 25, 2013 by

Social media networks like Facebook and Twitter are the new darlings of the marketing world – but how does a social audience really translate in terms of sales? Marketing gurus have been quick to alert us all to the seemingly limitless possibilities of creating Facebook, Twitter, LinkedIn, Pinterest, and other accounts for our businesses, stressing… Read More »

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