Lyris Connections Blog

Category: Multi-Channel Marketing

How to Utilize Facebook Custom Audiences for Email Marketing: Part 1, Insights

Oct 21, 2014 by

In this two-part series, I’m going to show you how to utilize Facebook Custom Audiences in two different ways. Today, in Part 1, I’ll show you the insights that you can gain from bringing your email list into Facebook and how you can use that data for future campaigns. Next week in Part 2, I’ll… Read More »

Personalize your Emails with Dynamic Content – What you Need to Know!

Sep 09, 2014 by

Dynamic content uses the demographic, preference, transactional, and behavioral data that you hold on your subscribers to display personalized and relevant pieces of content, and it’s one of the best ways to enhance the relevance of an otherwise ordinary email. Merge Tags I think we’ve all received an email with our name in it and… Read More »

Delivering a Differentiated and Valued Agency Practice Today

Sep 04, 2014 by

Marketers working with agencies want nothing less than the ability to engage with customers meaningfully, with the right strategies to maximize revenue opportunities across touch points, all done in the context of a broader ecosystem of channels, data stores, applications, and infrastructure. The challenge for agencies is in tailoring a differentiated digital strategy for each… Read More »

Lessons for Agencies, Learned in Email

Aug 21, 2014 by

Digital agencies serving today’s marketers need to address two new realties in order to create competitive advantage for their clients. First, consumers today are now always addressable, through multiple devices and locations, and frequent online access. Second, marketers are increasingly being tasked with driving revenue growth and demonstrating return on marketing investment. At Lyris, we… Read More »

Making the Case for Mobile-Optimized Email: The Strategy

Aug 15, 2014 by

Marketers who leverage mobile marketing at its best will provide unique experiences for consumers, regardless of time or space constraints, in ways that are differentiated, relevant, and intensely personal. It’s a large component of what we at Lyris refer to as connected customer communications. In my last two blogs I discussed the reasons for mobile-optimizing… Read More »

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