Lyris Connections Blog

Category: Multi-Channel Marketing

[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit Banking Survey Findings

Aug 22, 2013 by

In an era of heightened expectations for transparency and relevancy – intensified by exploding media choices – consumers are increasingly assuming control of their relationships with their financial services providers. In this environment, it’s imperative that banking industry brands distinguish themselves by delivering exceptional customer interactions that optimize relationships and rebuild trust. Customer retention has… Read More »

[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit Travel Survey Findings

Aug 15, 2013 by

In an industry where consumers are increasingly interacting and transacting online, what must travel marketers do in order to differentiate, source and find new customers, and maintain high customer loyalty? These challenges require marketers to deeply understand consumers’ online behavior and preferences across digital marketing channels and map marketing strategies, tactics, and budget to meet… Read More »

There’s a Gap…Now What? Part 5: Align Your Budget

Aug 09, 2013 by

When consumer expectations and marketing spend are aligned, there are endless possibilities for marketing success. However, our recent survey by The Economist Intelligence Unit found that where marketers spend their dollars isn’t necessarily in step with what consumers want. From channel preferences to personalization, the survey revealed gaps in understanding between marketers and consumers. But… Read More »

Let’s Break it Down! How EIU Findings Stack Up by Industry

Jul 31, 2013 by

Last month we released a research report with the Economist Intelligence Unit (EIU) that examined the overall gaps between marketer and consumer perceptions. The findings revealed what channels influence buyers (hint: email) and how they prefer to engage with brands throughout the buying journey. But how do these findings apply across industries? Well, one size doesn’t… Read More »

There’s a Gap…Now What? Part 4: Know Each Channel’s Strengths

Jul 19, 2013 by

Today’s customer experience encompasses multiple marketing channels. From mobile and social to billboards and email, it’s no surprise that marketers struggle to keep their priorities straight.  For marketers, it’s all about taking advantage each channel’s strength. However, knowing where to focus your budget and efforts can all too often rely on guesswork and instincts, causing… Read More »

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