Lyris Connections Blog

Category: Multi-Channel Marketing

Free Webinar: 10 Innovative Email Tactics – That you Probably aren’t Doing

Oct 24, 2013 by

Your emails look great, your content is informative, you’ve optimized for every type of mobile device you can think of, and your response rates are respectable. Yet somehow, it feels like you’re just covering the basics. The most successful marketers know that the basics are just the starting point, and that what really matters is… Read More »

To SMS or Not to SMS – Should that even be a Question for Retail Marketers?

Oct 08, 2013 by

With the average smartphone user sending at least 10 texts a day and Australians sending over 250 million texts in total per month, the enduring popularity of SMS (short message service) among consumers should be taken note of by marketers. In fact, the question of whether retailers should use SMS messaging as part of their… Read More »

There’s a Digital Marketing Gap… Now What? Part 8: Acknowledge Industry Nuances

Sep 16, 2013 by

One consumer is planning a vacation to Hawaii; the other is shopping for a new pair of shoes. As marketers, we know their paths to purchase won’t be the same, and that they’ll depend on different channels for purchasing information. So how come our marketing strategies don’t always reflect industry nuances? Findings from our study… Read More »

There’s a Digital Marketing Gap… Now What? Part 7: Resist the Urge to Chase after the Latest Shiny Object

Aug 30, 2013 by

How often do you get asked, why don’t we have a XYZ (pick any social site) account? Or, why don’t we develop a new mobile application for XYZ?  Or, why aren’t we posting on Pinterest?  The pressure to chase after the latest “shiny objects” may be coming at you from all directions and frankly, you… Read More »

[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit Banking Survey Findings

Aug 22, 2013 by

In an era of heightened expectations for transparency and relevancy – intensified by exploding media choices – consumers are increasingly assuming control of their relationships with their financial services providers. In this environment, it’s imperative that banking industry brands distinguish themselves by delivering exceptional customer interactions that optimize relationships and rebuild trust. Customer retention has… Read More »

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