Lyris Connections Blog

Category: Multi-Channel Marketing

There’s a Gap…Now What? Part 5: Align Your Budget

Aug 09, 2013 by

When consumer expectations and marketing spend are aligned, there are endless possibilities for marketing success. However, our recent survey by The Economist Intelligence Unit found that where marketers spend their dollars isn’t necessarily in step with what consumers want. From channel preferences to personalization, the survey revealed gaps in understanding between marketers and consumers. But… Read More »

Let’s Break it Down! How EIU Findings Stack Up by Industry

Jul 31, 2013 by

Last month we released a research report with the Economist Intelligence Unit (EIU) that examined the overall gaps between marketer and consumer perceptions. The findings revealed what channels influence buyers (hint: email) and how they prefer to engage with brands throughout the buying journey. But how do these findings apply across industries? Well, one size doesn’t… Read More »

There’s a Gap…Now What? Part 4: Know Each Channel’s Strengths

Jul 19, 2013 by

Today’s customer experience encompasses multiple marketing channels. From mobile and social to billboards and email, it’s no surprise that marketers struggle to keep their priorities straight.  For marketers, it’s all about taking advantage each channel’s strength. However, knowing where to focus your budget and efforts can all too often rely on guesswork and instincts, causing… Read More »

There’s a Gap…Now What? Part 1: Move Beyond Personalization

Jun 26, 2013 by

We recently shared the results of our sponsored survey, conducted by The Economist Intelligence Unit (EIU), which unveiled a number of significant gaps between what consumers want and what marketers think they want. The Executive Summary can be viewed here.   But what use is disclosing these findings if we don’t offer some recommendations on… Read More »

New Video Showcases Lyris’ Solutions Approach to Keeping Pace with Consumer Demands

Jun 25, 2013 by

It’s every marketer’s worst nightmare: investing in a marketing solution that seems just right for your business, then realizing down the road that it no longer meets your needs. Lyris understands that where you are today may not be where you want to be tomorrow, and that you need to continuously adapt to the ever-changing… Read More »

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