Lyris Connections Blog

Category: Multi-Channel Marketing

New Video Showcases Lyris’ Solutions Approach to Keeping Pace with Consumer Demands

Jun 25, 2013 by

It’s every marketer’s worst nightmare: investing in a marketing solution that seems just right for your business, then realizing down the road that it no longer meets your needs. Lyris understands that where you are today may not be where you want to be tomorrow, and that you need to continuously adapt to the ever-changing… Read More »

When Digital Marketing Goes Native

Dec 21, 2012 by

Are you an avid “scroller” or a “super skimmer?” Studies suggest that on average, people will read about 20% of text on the average page . I think I may be a part of that group because I find myself subconsciously scrolling or skimming through articles on a daily basis. One thing that I’ve noticed… Read More »

Email Inspiration: Six Great Responsive Email Designs

Dec 13, 2012 by

See even more mobile optimized emails here > We all know the number of people reading emails on mobile devices is increasing every month. According to our friends at Litmus, 22% of the 109 million opens it recorded in October 2012 came from iPhones! So it’s great to see some brands embracing responsive email design… Read More »

Growing your Email Marketing Database

Nov 30, 2012 by

Building, growing, and nurturing an email marketing subscriber base can appear to be a difficult endeavor for any marketer, but there are some simple and effective methods to help develop an email marketing database. Website Customers arrive at your website to purchase, research, or compare. It is important to build prominent email sign-up opportunities throughout… Read More »

Learn the Future of Marketing Analytics: Free Lyris Webinar

Nov 26, 2012 by

We are excited to announce a free Lyris Webinar this Wednesday, Nov. 28, at 2:00 pm ET titled Top 3 Ways Big Data Will Transform Digital Marketing in 2013. We invited Gleanster Principal Analyst Ian Michels to share and discuss recent research that provides new insights into the future of marketing analytics. You’ll hear the… Read More »