Lyris Connections Blog

Category: Multi-Channel Marketing

8 Tips for Combining Social with Email

Mar 30, 2012 by

With the explosion of available channels for making connections, digital marketers can no longer rely solely on email to achieve the levels of engagement that convert prospects to customers and customers to advocates. Separately, email and social are extremely effective marketing tools. Working together, they have the potential to raise the bar on customer engagement… Read More »

Tracking Your Social Media Success

Mar 30, 2012 by

Achieving measurable results is the goal of every marketing campaign. After all, you can’t justify spending if you can’t quantify return on investment (ROI). Key Performance Indicators, or KPIs, customized to your own company’s goals can be a great step towards evaluating the value of your social media programs. “Customized” is the key, though –… Read More »

Email + Mobile + Tablets: Mastering the Device Revolution Questions

Feb 28, 2012 by

Many great topics came up during the question and answer session after our last Webinar. Read on to find out what was on attendees’ minds and how Brennan and Chris answered their questions. Q. What would you recommend in terms of getting started with a mobile marketing program? A. Although mobile marketing is very technology… Read More »

Lyris HQ Connecting with Customers Using Email + Facebook + Twitter

Oct 03, 2011 by

Lyris is exhibiting at the DMA this week, Booth #1630. Cross-Channel Marketing Challenge As marketers, we are aware of the gaining momentum and importance of social media in our cross-channel communications. Today we are seeing both consumer-based and business-to-business companies integrating social media into their marketing. Here are some quick facts: While they are an… Read More »

Anti-Social? After the UK Riots

Aug 12, 2011 by

  Note: We are having a discussion about this topic in the Lyris Digital Marketing Café, please join us and share your thoughts. It’s been an unsettling week in Britain. Thousands of youths have gone on a sophisticatedly orchestrated rampage through the streets – or more precisely the shopping precincts – of London and several… Read More »