Lyris Connections Blog

Category: Multi-Channel Marketing

Email Inspiration: Six Great Responsive Email Designs

Dec 13, 2012 by

See even more mobile optimized emails here > We all know the number of people reading emails on mobile devices is increasing every month. According to our friends at Litmus, 22% of the 109 million opens it recorded in October 2012 came from iPhones! So it’s great to see some brands embracing responsive email design… Read More »

Growing your Email Marketing Database

Nov 30, 2012 by

Building, growing, and nurturing an email marketing subscriber base can appear to be a difficult endeavor for any marketer, but there are some simple and effective methods to help develop an email marketing database. Website Customers arrive at your website to purchase, research, or compare. It is important to build prominent email sign-up opportunities throughout… Read More »

Learn the Future of Marketing Analytics: Free Lyris Webinar

Nov 26, 2012 by

We are excited to announce a free Lyris Webinar this Wednesday, Nov. 28, at 2:00 pm ET titled Top 3 Ways Big Data Will Transform Digital Marketing in 2013. We invited Gleanster Principal Analyst Ian Michels to share and discuss recent research that provides new insights into the future of marketing analytics. You’ll hear the… Read More »

[Infographic] The Future of Email

Nov 16, 2012 by

This infographic outlines the key trends affecting the way we engage with our customers, and the tools and technologies for keeping pace in today’s digital world. Download our guide, The Future of Email for more information. 

Increasing Brand Engagement with Shareable Content

Sep 14, 2012 by

Shareable content refers to anything that is easily shared through email, social, and any other platform; it can include a video, photo, blog post, news, anything that is valuable content. It establishes authority as well as builds the social capital of your website and brand through comments, likes, shares, and links – it’s one of… Read More »

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