Lyris Connections Blog

Category: Multi-Channel Marketing

Increasing Brand Engagement with Shareable Content

Sep 14, 2012 by

Shareable content refers to anything that is easily shared through email, social, and any other platform; it can include a video, photo, blog post, news, anything that is valuable content. It establishes authority as well as builds the social capital of your website and brand through comments, likes, shares, and links – it’s one of… Read More »

Customers as your Friends

Aug 10, 2012 by

Don’t you wish your customers interacted with your emails the way your friends do on your personal Facebook page (liking, commenting, clicking on your links, and being really engaged)? There are many built-in Facebook functionalities and user practices that encourage engagement – practices that can be applied to your email marketing exchanges. I acknowledge there… Read More »

500 Email Marketers Can’t Be Wrong: Proven Strategies for Social + Email Questions & Answers

Mar 30, 2012 by

Many great topics came up during the question and answer session after our last Webinar. Read on to find out what was on attendees’ minds and how Trip and Nello answered their questions. Q. How do I convince my company that social media is important? A. Social media has been a tough sell for many… Read More »

8 Tips for Combining Social with Email

Mar 30, 2012 by

With the explosion of available channels for making connections, digital marketers can no longer rely solely on email to achieve the levels of engagement that convert prospects to customers and customers to advocates. Separately, email and social are extremely effective marketing tools. Working together, they have the potential to raise the bar on customer engagement… Read More »

Tracking Your Social Media Success

Mar 30, 2012 by

Achieving measurable results is the goal of every marketing campaign. After all, you can’t justify spending if you can’t quantify return on investment (ROI). Key Performance Indicators, or KPIs, customized to your own company’s goals can be a great step towards evaluating the value of your social media programs. “Customized” is the key, though –… Read More »