Lyris Connections Blog

Category: Multi-Channel Marketing

On Buzzwords and Blindfolds

Mar 02, 2011 by

We have been thinking quite a bit about campaigns and positioning in 2011. Before unveiling our No More Blindfolded Marketing campaign this month, we wanted to get input from marketing professionals about what campaign would resonate the most. Today, we want to share our approach with you as well as what we learned. We started… Read More »

Smarter Smartphones for More Mobile Marketing

Feb 22, 2011 by

If you are like us, you may very well constitute one of many in the quickly growing pool of U.S. smartphone users. comScore’s “2010 Mobile Year in Review” this month said U.S. smartphone adoption in December 2010 reached 27 percent of mobile subscribers. And these phones accompany us wherever we go whether for work or… Read More »

More Connected Marketing for a Connected World

Feb 18, 2011 by

We all know the world is more connected than ever. We have embraced Facebook, we use Twitter, we use our mobile devices all the time, we send more email than ever – 1 trillion in 2010! Making connections is vital to marketing success – unless of course we become victims of our own making –… Read More »

How Can Marketing be Digitally Connected?

Feb 10, 2011 by

Far too often, companies struggle to stay connected to the most basic needs of their customers resulting in messages that don’t resonate and products that don’t align. And guess what? This makes it difficult to market and sell effectively. The challenge for marketers is to make sense of all the data across digital channels ranging… Read More »

Be a Transition Hero! (Part 1 of 2)

Feb 14, 2010 by

There’s no doubt that the last few years have seen significant change within the online marketing domain. The growing change from the traditional outbound-focused marketer to the new social savvy email marketer is one which more and more of us are facing. These transitions are often prompted by the discovery that the conversation is happening,… Read More »