Lyris Connections Blog

Category: Online Marketing Event

Personalize your Emails with Dynamic Content – What you Need to Know!

Sep 09, 2014 by

Dynamic content uses the demographic, preference, transactional, and behavioral data that you hold on your subscribers to display personalized and relevant pieces of content, and it’s one of the best ways to enhance the relevance of an otherwise ordinary email. Merge Tags I think we’ve all received an email with our name in it and… Read More »

Calling all Retailers and Ecommerce Marketers in the Philadelphia Area: Meet Lyris at eTail East Next Week

Aug 07, 2014 by

Lyris is excited to be sponsoring and exhibiting at this leading ecommerce and multi-channel retail event, and invites you to join us: eTail East 2014 August 11 – 14 Philadelphia Marriott Downtown Learn more>>   Attend the Email Marketing & Optimization Summit including interactive roundtable discussions moderated by Lyris Sr. VP of Product & Strategy… Read More »

Free Lyris Webinar: Making the Case for Responsive Email Design (in only 30 minutes!)

May 28, 2014 by

Did you know that 70% of consumers delete emails immediately that don’t render well on their mobile devices? If your emails aren’t mobile-friendly, responsive email design is an option you might want to consider. Lyris Sr. Strategy Consultant Andrew King is a big proponent and he’ll spend 30 minutes tomorrow morning showing you why: Making… Read More »

Free Lyris Webinar: Ask the Email Gurus!

Apr 08, 2014 by

In a first-of-its-kind Q & A format for Lyris Webinars, we’re bringing together our top strategists and deliverability experts to take on the questions you’ve been wanting to ask but didn’t know who to turn to.   Ask the Email Gurus!Thursday, April 1011:00am PDT / 2:00pm EDT   Our gurus will answer questions that have already… Read More »

Free Lyris Webinar: Top Tactics for Live Email Content you Can Implement Now

Jan 16, 2014 by

Marketers now have the ability to bring emails to life with content that is personalized to their subscribers’ situation at the time of open, providing a highly relevant and engaging experience that results in increased conversions. From countdown clocks that drive urgency to purchase, to weather conditions at current or future destinations, to live updates streaming… Read More »

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