Lyris Connections Blog

Category: Online Marketing

The Anatomy of a Startup Email Design

Aug 20, 2014 by

I’ve been receiving a lot of emails from startups recently and noticed that they are surprisingly good at email design. So let’s take a look at the anatomy of a startup email design. Cool logo Obviously the first thing every startup needs is an über cool-looking logo that’s fun and funky, yet sophisticated and professional.… Read More »

5 Top Techniques to Creating a Flawless Re-engagement Email Strategy

Aug 14, 2014 by

Setting up a re-engagement strategy can be daunting. There are so many options available; it’s tough to know where to start. If this sounds familiar, then this blog is for you. Here are five tips to creating a flawless re-engagement email strategy. 1. Provide a clear customer experience at this crucial time You only have… Read More »

[Infographic] 8 Signs you Need to Graduate from Email to Lyris Connected Customer Communications

Aug 05, 2014 by

Today’s connected customers demand personalized engagement and expect relationships based on value and trust. Messaging needs to be connected  across digital channels so it can be valuable and relevant to the real-time context of each interaction, and every communication requires mastery of the fundamentals of email and digital messaging to boost revenue and reach. Are… Read More »

The 3-Step Strategy for Effective Email Marketing Split Testing

Jun 09, 2014 by

Split testing is the marketers version of going to the gym. We all know we should be doing it, and we all know it’s only going to be good for us. So, why don’t we do it as much as possible? Well, there are lots of reasons. Perhaps your previous tests have failed to show… Read More »

The Future of Retail: Mass Personalization in an Omni-Channel World

Jun 04, 2014 by

Let’s imagine we’re on our way to a supermarket, to do our weekly grocery shop. We have a list and we know what we want. But there’s something unusual about this supermarket. We walk in and – puff! – like magic, the supermarket aisle transforms around us. Suddenly, everything on our list is right in… Read More »

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