Lyris Connections Blog

Category: Online Marketing

The State of Email Marketing Down Under

Feb 18, 2014 by

I think one of the best views you can get of Sydney is at the top of the magnificent Harbour Bridge. Listening to the guide talk about Australia’s humble beginnings, it was amazing to think how far things have come in a relatively short time. We were visiting Australia for our first ever Email Marketing… Read More »

Free Lyris Webinar: Top Tactics for Live Email Content you Can Implement Now

Jan 16, 2014 by

Marketers now have the ability to bring emails to life with content that is personalized to their subscribers’ situation at the time of open, providing a highly relevant and engaging experience that results in increased conversions. From countdown clocks that drive urgency to purchase, to weather conditions at current or future destinations, to live updates streaming… Read More »

5 Predictions For Email Marketing in 2014

Jan 07, 2014 by

With the new year comes the irresistible opportunity to predict what’s ahead. These are my predictions for email and multi-channel marketing in 2014: 1 – Email will truly become the relationship channel I have personally described email as a relationship channel since 2006, and 2013 saw some great examples of brands using the data they… Read More »

Email or CRM Platform: The Million Dollar Question?

Dec 13, 2013 by

Whatever your line of business, your customers are the most important component of it. While managing and communicating with your customers effectively is vital, things can get a little confusing when it comes to the use of email marketing platforms versus Customer Relationship Management (CRM) platforms. In my experience working with digital marketing managers and… Read More »

Bridging the CMO-CIO Chasm

Dec 11, 2013 by

Ever since Gartner reported that by 2017 an organization’s chief marketing officer (CMO) will likely spend more on IT than the chief information officer (CIO), it seems everyone is talking about the relationship between these two critical enterprise roles. Will the CIO eventually work for the CMO? Where will the relationship be five years from… Read More »

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