Lyris Connections Blog

Category: Online Marketing

There’s a Gap…Now What? Part 1: Move Beyond Personalization

Jun 26, 2013 by

We recently shared the results of our sponsored survey, conducted by The Economist Intelligence Unit (EIU), which unveiled a number of significant gaps between what consumers want and what marketers think they want. The Executive Summary can be viewed here.   But what use is disclosing these findings if we don’t offer some recommendations on… Read More »

When Digital Marketing Goes Native

Dec 21, 2012 by

Are you an avid “scroller” or a “super skimmer?” Studies suggest that on average, people will read about 20% of text on the average page . I think I may be a part of that group because I find myself subconsciously scrolling or skimming through articles on a daily basis. One thing that I’ve noticed… Read More »

MarketingProfs Virtual Conference: Extend Your Reach with Mobile-Optimized Digital Marketing

Nov 06, 2012 by

Please join Lyris on Friday, November 9, 10:30am – 3:30pm ET at the MarketingProfs Mobile Marketing Virtual Conference. Learn how to leverage mobile to optimize your email campaigns, target customers and prospects more effectively, and increase return on marketing investment. Be sure to stop by our booth to:  Ask our experts questions  Join our roundtable… Read More »

Free Lyris Webinar: Overcoming Common Email Errors

Sep 24, 2012 by

Lyris is sponsoring a free MarketingSherpa Webinar this Thursday, Sept. 27, at 1:00pm ET titled, How Overcoming 3 Common Errors Increased Click-throughs by 104%.   Most email messages, even semi-important ones without sales pitches, are deleted each day. What happens when your ideal prospect receives yours? Daniel Burstein, Director of Editorial Content, MECLABS/MarketingSherpa will walk… Read More »

The Future of Email Q and A

Aug 31, 2012 by

Many great questions came from the audience after Lyris’ recent live Webinar, The Future of Email. And no wonder – there’s a lot going on in the world of email these days: emerging technologies, big data, multi-channel integration, device proliferation, and much, much more. Here’s a sampling of what was on attendees’ minds after the… Read More »

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