Lyris Connections Blog

Category: Online Marketing

MarketingProfs Virtual Conference: Extend Your Reach with Mobile-Optimized Digital Marketing

Nov 06, 2012 by

Please join Lyris on Friday, November 9, 10:30am – 3:30pm ET at the MarketingProfs Mobile Marketing Virtual Conference. Learn how to leverage mobile to optimize your email campaigns, target customers and prospects more effectively, and increase return on marketing investment. Be sure to stop by our booth to:  Ask our experts questions  Join our roundtable… Read More »

Free Lyris Webinar: Overcoming Common Email Errors

Sep 24, 2012 by

Lyris is sponsoring a free MarketingSherpa Webinar this Thursday, Sept. 27, at 1:00pm ET titled, How Overcoming 3 Common Errors Increased Click-throughs by 104%.   Most email messages, even semi-important ones without sales pitches, are deleted each day. What happens when your ideal prospect receives yours? Daniel Burstein, Director of Editorial Content, MECLABS/MarketingSherpa will walk… Read More »

The Future of Email Q and A

Aug 31, 2012 by

Many great questions came from the audience after Lyris’ recent live Webinar, The Future of Email. And no wonder – there’s a lot going on in the world of email these days: emerging technologies, big data, multi-channel integration, device proliferation, and much, much more. Here’s a sampling of what was on attendees’ minds after the… Read More »

Is There a Future for Email? – Part I

Aug 22, 2012 by

Communication is not what it was a decade ago. Social media has taken the world by storm and people are connecting like never before. Consider these infographics: comScore’s 2012 U.S Digital Future in Focus report indicates that consumers are spending one out of every six online minutes on social networks (16.6%). That’s up from less… Read More »

To Email and Beyond! Free Webinar with eMarketer Analyst David Hallerman

Aug 21, 2012 by

We are excited to announce that eMarketer principal analyst David Hallerman will be leading a free Lyris-sponsored Webinar this Thursday, August 23, at 1 p.m. ET on “Consumer Digital Touchpoints – Email and Beyond.” As consumers interact with brands through a growing number of digital touchpoints, marketers are changing tactics to increase customer retention and… Read More »

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