Lyris Connections Blog

Category: Online Marketing

Is There a Future for Email? – Part I

Aug 22, 2012 by

Communication is not what it was a decade ago. Social media has taken the world by storm and people are connecting like never before. Consider these infographics: comScore’s 2012 U.S Digital Future in Focus report indicates that consumers are spending one out of every six online minutes on social networks (16.6%). That’s up from less… Read More »

To Email and Beyond! Free Webinar with eMarketer Analyst David Hallerman

Aug 21, 2012 by

We are excited to announce that eMarketer principal analyst David Hallerman will be leading a free Lyris-sponsored Webinar this Thursday, August 23, at 1 p.m. ET on “Consumer Digital Touchpoints – Email and Beyond.” As consumers interact with brands through a growing number of digital touchpoints, marketers are changing tactics to increase customer retention and… Read More »

Customers as your Friends

Aug 10, 2012 by

Don’t you wish your customers interacted with your emails the way your friends do on your personal Facebook page (liking, commenting, clicking on your links, and being really engaged)? There are many built-in Facebook functionalities and user practices that encourage engagement – practices that can be applied to your email marketing exchanges. I acknowledge there… Read More »

Email Design that Hits the Sweet Spot

Aug 03, 2012 by

Here’s a selection of some of the best examples of the sweeter side of email marketing, from three Lyris customers. Dylan’s Candy Bar: This re-engagement email campaign engages the viewer instantly (once the images are downloaded) with bright colors and an eye-catching, sweet tooth-tempting lollipop. The hook line and sinker of this email is, “We’ve… Read More »

Animation in Email is Alive

Jul 30, 2012 by

  Who said emails have to be static? I have always been surprised that email marketers agree to serve animated banners from third-party advertisers but still don’t think about using animation to improve click-through rates in their own email campaigns. Look at these emails from two of our customers (click on the images to see… Read More »

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