Lyris Connections Blog

Category: Online Marketing

Email Design that Hits the Sweet Spot

Aug 03, 2012 by

Here’s a selection of some of the best examples of the sweeter side of email marketing, from three Lyris customers. Dylan’s Candy Bar: This re-engagement email campaign engages the viewer instantly (once the images are downloaded) with bright colors and an eye-catching, sweet tooth-tempting lollipop. The hook line and sinker of this email is, “We’ve… Read More »

Animation in Email is Alive

Jul 30, 2012 by

  Who said emails have to be static? I have always been surprised that email marketers agree to serve animated banners from third-party advertisers but still don’t think about using animation to improve click-through rates in their own email campaigns. Look at these emails from two of our customers (click on the images to see… Read More »

How Graham and Green Grew Email Revenue 185% Through Behavioral Segmentation

Jul 27, 2012 by

In the early 70s, single mom Antonia Graham launched UK interiors and gifting company, Graham & Green with beautiful products she discovered in her world travels. Today Graham & Green is a British retail establishment with stores in Greenwich, Chiswick, Notting Hill and more. Graham & Green recently selected Lyris as their email vendor and… Read More »