Lyris Connections Blog

Category: Online Marketing

Customers as your Friends

Aug 10, 2012 by

Don’t you wish your customers interacted with your emails the way your friends do on your personal Facebook page (liking, commenting, clicking on your links, and being really engaged)? There are many built-in Facebook functionalities and user practices that encourage engagement – practices that can be applied to your email marketing exchanges. I acknowledge there… Read More »

Email Design that Hits the Sweet Spot

Aug 03, 2012 by

Here’s a selection of some of the best examples of the sweeter side of email marketing, from three Lyris customers. Dylan’s Candy Bar: This re-engagement email campaign engages the viewer instantly (once the images are downloaded) with bright colors and an eye-catching, sweet tooth-tempting lollipop. The hook line and sinker of this email is, “We’ve… Read More »

Animation in Email is Alive

Jul 30, 2012 by

  Who said emails have to be static? I have always been surprised that email marketers agree to serve animated banners from third-party advertisers but still don’t think about using animation to improve click-through rates in their own email campaigns. Look at these emails from two of our customers (click on the images to see… Read More »

How Graham and Green Grew Email Revenue 185% Through Behavioral Segmentation

Jul 27, 2012 by

In the early 70s, single mom Antonia Graham launched UK interiors and gifting company, Graham & Green with beautiful products she discovered in her world travels. Today Graham & Green is a British retail establishment with stores in Greenwich, Chiswick, Notting Hill and more. Graham & Green recently selected Lyris as their email vendor and… Read More »