Lyris Connections Blog

Category: Online Marketing

Free Lyris Webinar: Overcoming Common Email Errors

Sep 24, 2012 by

Lyris is sponsoring a free MarketingSherpa Webinar this Thursday, Sept. 27, at 1:00pm ET titled, How Overcoming 3 Common Errors Increased Click-throughs by 104%.   Most email messages, even semi-important ones without sales pitches, are deleted each day. What happens when your ideal prospect receives yours? Daniel Burstein, Director of Editorial Content, MECLABS/MarketingSherpa will walk… Read More »

The Future of Email Q and A

Aug 31, 2012 by

Many great questions came from the audience after Lyris’ recent live Webinar, The Future of Email. And no wonder – there’s a lot going on in the world of email these days: emerging technologies, big data, multi-channel integration, device proliferation, and much, much more. Here’s a sampling of what was on attendees’ minds after the… Read More »

Is There a Future for Email? – Part I

Aug 22, 2012 by

Communication is not what it was a decade ago. Social media has taken the world by storm and people are connecting like never before. Consider these infographics: comScore’s 2012 U.S Digital Future in Focus report indicates that consumers are spending one out of every six online minutes on social networks (16.6%). That’s up from less… Read More »

To Email and Beyond! Free Webinar with eMarketer Analyst David Hallerman

Aug 21, 2012 by

We are excited to announce that eMarketer principal analyst David Hallerman will be leading a free Lyris-sponsored Webinar this Thursday, August 23, at 1 p.m. ET on “Consumer Digital Touchpoints – Email and Beyond.” As consumers interact with brands through a growing number of digital touchpoints, marketers are changing tactics to increase customer retention and… Read More »

Customers as your Friends

Aug 10, 2012 by

Don’t you wish your customers interacted with your emails the way your friends do on your personal Facebook page (liking, commenting, clicking on your links, and being really engaged)? There are many built-in Facebook functionalities and user practices that encourage engagement – practices that can be applied to your email marketing exchanges. I acknowledge there… Read More »

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