Lyris Connections Blog

Category: Retail Email

Retail Email Trends: Australasia Vol. I

May 14, 2014 by

This is the first of many posts that we’ll be writing on the email marketing habits of top Australasian retailers. The aim is to identify key trends and areas for improvement, and to provide you with regular email inspiration and commentary in general. We’ll hopefully be rolling out something similar for other regions of the… Read More »

Lyris Customer Success: How Can you Argue against Pop-ups with Results Like These?

May 13, 2014 by

As a Lyris marketer, I have occasion to spend time on a lot of websites – our own, our customers’, our competitors’, and of course, those of the companies I do business with. What I’m noticing lately, and hearing from our own strategic consultants, is that the use of email subscription pop-ups is gaining traction,… Read More »

What I’ve Learned from 100 Responsive Emails

Apr 16, 2014 by

Over the last six months I’ve been scouring my inbox for responsive email designs to feature on my email-focused Pinterest Board. I started this board and a couple of others as a way to collect in one place all of the great designs that I see on a daily basis. If I see any innovative… Read More »

Email or CRM Platform: The Million Dollar Question?

Dec 13, 2013 by

Whatever your line of business, your customers are the most important component of it. While managing and communicating with your customers effectively is vital, things can get a little confusing when it comes to the use of email marketing platforms versus Customer Relationship Management (CRM) platforms. In my experience working with digital marketing managers and… Read More »

Do “Likes” Convert to Retail Sales?

Nov 25, 2013 by

Social media networks like Facebook and Twitter are the new darlings of the marketing world – but how does a social audience really translate in terms of sales? Marketing gurus have been quick to alert us all to the seemingly limitless possibilities of creating Facebook, Twitter, LinkedIn, Pinterest, and other accounts for our businesses, stressing… Read More »

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