Lyris Connections Blog

Category: Retail Email

Your Keys to the CASL (Canadian Anti-Spam Legislation)

Jun 30, 2014 by

As you are probably aware, Canadian Anti-Spam Legislation, more commonly known as CASL, becomes effective tomorrow, July 1. CASL shares a number of similarities to laws such as CAN-SPAM in the U.S. and the Spam Act in Australia, so the key components of the law shouldn’t come as a surprise. CASL sets forth the following… Read More »

The Future of Retail: Mass Personalization in an Omni-Channel World

Jun 04, 2014 by

Let’s imagine we’re on our way to a supermarket, to do our weekly grocery shop. We have a list and we know what we want. But there’s something unusual about this supermarket. We walk in and – puff! – like magic, the supermarket aisle transforms around us. Suddenly, everything on our list is right in… Read More »

Retail Email Trends: Australasia Vol. I

May 14, 2014 by

This is the first of many posts that we’ll be writing on the email marketing habits of top Australasian retailers. The aim is to identify key trends and areas for improvement, and to provide you with regular email inspiration and commentary in general. We’ll hopefully be rolling out something similar for other regions of the… Read More »

Lyris Customer Success: How Can you Argue against Pop-ups with Results Like These?

May 13, 2014 by

As a Lyris marketer, I have occasion to spend time on a lot of websites – our own, our customers’, our competitors’, and of course, those of the companies I do business with. What I’m noticing lately, and hearing from our own strategic consultants, is that the use of email subscription pop-ups is gaining traction,… Read More »

What I’ve Learned from 100 Responsive Emails

Apr 16, 2014 by

Over the last six months I’ve been scouring my inbox for responsive email designs to feature on my email-focused Pinterest Board. I started this board and a couple of others as a way to collect in one place all of the great designs that I see on a daily basis. If I see any innovative… Read More »

1