Lyris Connections Blog

Category: Retail Email

There’s a Digital Marketing Gap…Now What? Part 9: “Channel” Digital Engagement

Oct 01, 2013 by

It’s no secret that relevant and useful content is the foundation of a successful digital marketing campaign. But are your digital channels packed with the information consumers actually want? Findings from our study with The Economist Intelligence Unit indicate that consumers seek the following information through a brand’s website and other company-generated media like email and… Read More »

Lyris APAC Wins Australian Marketing Institute Award

Oct 01, 2013 by

On behalf of the Lyris APAC team, I am proud to announce that we have won a prestigious award from the Australian Marketing Institute (AMI) – New South Wales National Finalist in the Digital Marketing Award category. According to the AMI, Lyris’ entry demonstrated marketing excellence and a high degree of innovation. The entry recognises… Read More »

There’s a Digital Marketing Gap… Now What? Part 8: Acknowledge Industry Nuances

Sep 16, 2013 by

One consumer is planning a vacation to Hawaii; the other is shopping for a new pair of shoes. As marketers, we know their paths to purchase won’t be the same, and that they’ll depend on different channels for purchasing information. So how come our marketing strategies don’t always reflect industry nuances? Findings from our study… Read More »

An Interesting & Effective Email from Everlane

Sep 10, 2013 by

A friend of mine recently ordered a couple of items from trendy new online retailer Everlane. Everlane’s website positions it as an ethical, highly transparent, online fashion brand. The company prides itself on doing things differently than traditional retailers. I’m happy to say that the same goes for its email marketing! After I was recommended… Read More »

The Secret Weapon for Drawing Customers Back to Retail Locations

Sep 04, 2013 by

Perhaps e-commerce has been too efficient. Some businesses have been so successful at creating a welcoming online presence that in-store sales numbers are dropping. E-commerce will hit $262 billion in U.S. sales for 2013, according to analysis from Forrester market research. Online is growing at 13 percent, far outpacing brick-and-mortar sales growth. Part of this… Read More »

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