Lyris Connections Blog

Category: Retail Email

Email or CRM Platform: The Million Dollar Question?

Dec 13, 2013 by

Whatever your line of business, your customers are the most important component of it. While managing and communicating with your customers effectively is vital, things can get a little confusing when it comes to the use of email marketing platforms versus Customer Relationship Management (CRM) platforms. In my experience working with digital marketing managers and… Read More »

Do “Likes” Convert to Retail Sales?

Nov 25, 2013 by

Social media networks like Facebook and Twitter are the new darlings of the marketing world – but how does a social audience really translate in terms of sales? Marketing gurus have been quick to alert us all to the seemingly limitless possibilities of creating Facebook, Twitter, LinkedIn, Pinterest, and other accounts for our businesses, stressing… Read More »

New Marketing Guide Explores 10 Innovative Email Tactics (that you Probably aren’t Doing)

Nov 14, 2013 by

Email marketing technologies and the way we interact with this channel have significantly changed over the last few years – and are likely to evolve quickly in the years to come. Lyris Sr. Strategy Consultant Andrew King recently presented a Webinar on the topic and identified three things in particular that are driving innovation in… Read More »

Email Marketing – Retail’s New Digital Sales Assistant

Nov 08, 2013 by

In my experience working with hundreds of retail marketing managers and owners, there seems to be persistent reservations about moving sales from bricks-and-mortar stores to online, and generally the hesitation is centered around not wanting to lose the customer experience and personal touch associated with a brand. However, the reality is that consumers are looking… Read More »

Making the Case for Cart Abandon Programs

Nov 07, 2013 by

A colleague of mine here at Lyris recently published a blog about browse abandon email programs and why marketers should set one up. I’d like to pick up where he left off – just as powerful as the browse abandonment program is a cart abandonment program. A cart abandonment program is an automated email triggered… Read More »

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