Lyris Connections Blog

Category: Retail Email

New Marketing Guide Explores 10 Innovative Email Tactics (that you Probably aren’t Doing)

Nov 14, 2013 by

Email marketing technologies and the way we interact with this channel have significantly changed over the last few years – and are likely to evolve quickly in the years to come. Lyris Sr. Strategy Consultant Andrew King recently presented a Webinar on the topic and identified three things in particular that are driving innovation in… Read More »

Email Marketing – Retail’s New Digital Sales Assistant

Nov 08, 2013 by

In my experience working with hundreds of retail marketing managers and owners, there seems to be persistent reservations about moving sales from bricks-and-mortar stores to online, and generally the hesitation is centered around not wanting to lose the customer experience and personal touch associated with a brand. However, the reality is that consumers are looking… Read More »

Making the Case for Cart Abandon Programs

Nov 07, 2013 by

A colleague of mine here at Lyris recently published a blog about browse abandon email programs and why marketers should set one up. I’d like to pick up where he left off – just as powerful as the browse abandonment program is a cart abandonment program. A cart abandonment program is an automated email triggered… Read More »

To SMS or Not to SMS – Should that even be a Question for Retail Marketers?

Oct 08, 2013 by

With the average smartphone user sending at least 10 texts a day and Australians sending over 250 million texts in total per month, the enduring popularity of SMS (short message service) among consumers should be taken note of by marketers. In fact, the question of whether retailers should use SMS messaging as part of their… Read More »

New Lyris Email Marketing Solutions for Retargeting and Retention

Oct 04, 2013 by

Earlier this week, we introduced two new solutions designed to help online retailers increase customer loyalty and conversion through data-driven digital campaigns. The solutions are immediately available for users of Lyris applications, and are proven and delivered in partnership with Triggered Messaging and Windsor Circle. Lyris Real-Time Retargeting integrates detailed Web browsing and shopping cart abandonment… Read More »

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