Lyris Connections Blog

Category: Retail Email

The Secret Weapon for Drawing Customers Back to Retail Locations

Sep 04, 2013 by

Perhaps e-commerce has been too efficient. Some businesses have been so successful at creating a welcoming online presence that in-store sales numbers are dropping. E-commerce will hit $262 billion in U.S. sales for 2013, according to analysis from Forrester market research. Online is growing at 13 percent, far outpacing brick-and-mortar sales growth. Part of this… Read More »

[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit Retail Survey Findings

Aug 06, 2013 by

For the retail industry in particular, colossal revenue opportunities are at stake when it comes to digital marketing practices. This is the one industry where revenue can be directly tied back to digital marketing campaigns and virtually the entire consumer buying cycle can happen online. Our newest report from The Economist Intelligence Unit (EIU) takes… Read More »

Two Common Email List Maintenance Scenarios – and How to Address Them

Apr 08, 2013 by

In my previous blog, I talked about the importance of continually maintaining your email list in order to establish a strong sender reputation, improve relationships with ISPs, and most importantly, meet your subscribers’ expectations – all criteria for optimal deliverability. Following are two common list maintenance scenarios, and what you can to address them.  Scenario 1:… Read More »

Why Data-driven Digital Marketing is the Way to Win in Ecommerce

Jan 23, 2013 by

Whether you are a traditional retailer or a brand manufacturer just beginning to sell online, growing sales through ecommerce must be a top initiative in 2013.  This is a generalization I am willing to make based on these statistics alone: In 2012, 51.8% of U.S. consumers shopped online – the first time in history when… Read More »

Email Inspiration: Firebox – These Emails Have Personality!

Oct 26, 2012 by

There are three reasons why I always open Firebox emails: The copy is packed with personality and humour. Each email has a theme and looks completely different, but is still recognisable. The products are fun.   Firebox also happens to have a best practice email design. Let’s have a look at what it does well… Read More »