Lyris Connections Blog

Category: Retail Email

To SMS or Not to SMS – Should that even be a Question for Retail Marketers?

Oct 08, 2013 by

With the average smartphone user sending at least 10 texts a day and Australians sending over 250 million texts in total per month, the enduring popularity of SMS (short message service) among consumers should be taken note of by marketers. In fact, the question of whether retailers should use SMS messaging as part of their… Read More »

New Lyris Email Marketing Solutions for Retargeting and Retention

Oct 04, 2013 by

Earlier this week, we introduced two new solutions designed to help online retailers increase customer loyalty and conversion through data-driven digital campaigns. The solutions are immediately available for users of Lyris applications, and are proven and delivered in partnership with Triggered Messaging and Windsor Circle. Lyris Real-Time Retargeting integrates detailed Web browsing and shopping cart abandonment… Read More »

Lyris APAC Wins Australian Marketing Institute Award

Oct 01, 2013 by

On behalf of the Lyris APAC team, I am proud to announce that we have won a prestigious award from the Australian Marketing Institute (AMI) – New South Wales National Finalist in the Digital Marketing Award category. According to the AMI, Lyris’ entry demonstrated marketing excellence and a high degree of innovation. The entry recognises… Read More »

An Interesting & Effective Email from Everlane

Sep 10, 2013 by

A friend of mine recently ordered a couple of items from trendy new online retailer Everlane. Everlane’s website positions it as an ethical, highly transparent, online fashion brand. The company prides itself on doing things differently than traditional retailers. I’m happy to say that the same goes for its email marketing! After I was recommended… Read More »

The Secret Weapon for Drawing Customers Back to Retail Locations

Sep 04, 2013 by

Perhaps e-commerce has been too efficient. Some businesses have been so successful at creating a welcoming online presence that in-store sales numbers are dropping. E-commerce will hit $262 billion in U.S. sales for 2013, according to analysis from Forrester market research. Online is growing at 13 percent, far outpacing brick-and-mortar sales growth. Part of this… Read More »

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