Lyris Connections Blog

Category: Retail Email

Why Data-driven Digital Marketing is the Way to Win in Ecommerce

Jan 23, 2013 by

Whether you are a traditional retailer or a brand manufacturer just beginning to sell online, growing sales through ecommerce must be a top initiative in 2013.  This is a generalization I am willing to make based on these statistics alone: In 2012, 51.8% of U.S. consumers shopped online – the first time in history when… Read More »

Email Inspiration: Firebox – These Emails Have Personality!

Oct 26, 2012 by

There are three reasons why I always open Firebox emails: The copy is packed with personality and humour. Each email has a theme and looks completely different, but is still recognisable. The products are fun.   Firebox also happens to have a best practice email design. Let’s have a look at what it does well… Read More »

Making the Case for Behavioral Targeting

Sep 27, 2012 by

Behavioral targeting is when you use past customer behavior to create audience segments with similar attributes in order to send highly relevant and engaging messaging. Behavioral data is considered to be among the most relevant types of data at a marketer’s disposal, and has been shown to outperform preference and demographic data in terms of… Read More »

Retail Email Marketing Success: Best Practices for eCommerce Marketers

Oct 11, 2011 by

We at Lyris are very excited to join thousands of industry leaders this week to showcase our digital marketing expertise at the eCommerce Expo, London’s number one event dedicated to all aspects of selling online. London is the perfect place for this event, since the UK has seen tremendous growth in ecommerce in recent years.… Read More »

Retail Focus: Engagement Metrics Matter

Jun 10, 2011 by

In our webinar on Riding the Ecommerce Wave, we shared some key tactics and research plus some practical tactics and strategies to improve ROI on campaigns. Some of these include: embedding social links, free shipping, limited time offers and store locators. As we look forward to joining 10,000 visitors at Internet Retailer in San Diego… Read More »