Lyris Connections Blog

Category: Retail

Tips for Effective Email Automation

May 22, 2015 by

Of the many headaches suffered by email marketers, one of the ones that occurs most often is trying to answer the questions of how often to contact a member of their subscriber list and what content to provide them. Without a strong contact strategy, it’s hard to continually produce effective, targeted content on a weekly

It’s Time to Spice Up Your Email Content

Apr 08, 2015 by

This article originally appeared on Marketing Land on January 14, 2015: I don’t know about you, but I’ve become pretty desensitized to promotional emails after the recent holiday break. In fact, you could probably slap me over the head with a 99 percent discount, and I’d still ignore you. I’m just not in the mood

Best Practices & Tips for Automating Email Marketing Campaigns that Drive Engagement and Conversions

Mar 27, 2015 by

  Big data is all the rage in the digital marketing space, and for good reason. Any kind of data that can be crunched, analyzed, and shaped can be used in many different ways to convert a list of contacts into active, engaged customers, which is worth its weight in gold to a digital marketer.

“Personalization” is Dead – Long Live Personalization

Mar 25, 2015 by

Back in the good old days, the proverbial shopkeeper is said to have known her customers directly and was able to address them as individuals while engaging in sales conversations and chit-chat that best fit each individual’s interests. But in reality, for any sized business except a corner store in a tiny village, a typical

How Lyris Customers Can Dramatically Enhance Email Marketing with Data

Mar 11, 2015 by

I’ve recently been helping our training team to deliver a number of advanced email certifications around the country, which has been an excellent opportunity to meet with customers and talk in-depth about their current email strategies and what they could do to improve. This invariably led to discussions on segmentation, triggers, personalization, and eventually on