Lyris Connections Blog

Category: Retail

How to Capture your Subscribers’ Date of Birth for Awesome Birthday Emails

Dec 17, 2014 by

GO Shorty, it’shh ya birthday (or not)! I speak to far too many email marketers who put off birthday email programs because they don’t have enough data to justify setting them up. This seems like a poor excuse for not taking advantage of a trigger email which has been proven to be super effective for… Read More »

Oops!…I Did it Again – Apology Email Examples and How to Plan for the Inevitable

Nov 24, 2014 by

Oops, I did it again I played with my email, got lost in your code oh baby, oh baby… Was Brittney Spears actually talking about email marketing in her hit single, Oops!… I did it again? Probably not, but email marketers sure do send a lot of ‘oops’ emails!  Email marketing is a fairly high-risk… Read More »

How to Utilize Facebook Custom Audiences for Email Marketing: Part 2, Targeting

Nov 03, 2014 by

Last week I wrote a blog about how to utilize Facebook Custom Audiences for email marketing insights. This week, I am finishing up the mini-series with a really exciting post where I show you how you can use Facebook Custom Audiences for targeting email subscribers. What is a Facebook Custom Audience? A Custom Audience is… Read More »

Calling all Retailers and Ecommerce Marketers in the Philadelphia Area: Meet Lyris at eTail East Next Week

Aug 07, 2014 by

Lyris is excited to be sponsoring and exhibiting at this leading ecommerce and multi-channel retail event, and invites you to join us: eTail East 2014 August 11 – 14 Philadelphia Marriott Downtown Learn more>>   Attend the Email Marketing & Optimization Summit including interactive roundtable discussions moderated by Lyris Sr. VP of Product & Strategy… Read More »

The Future of Retail: Mass Personalization in an Omni-Channel World

Jun 04, 2014 by

Let’s imagine we’re on our way to a supermarket, to do our weekly grocery shop. We have a list and we know what we want. But there’s something unusual about this supermarket. We walk in and – puff! – like magic, the supermarket aisle transforms around us. Suddenly, everything on our list is right in… Read More »

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