In my experience working with hundreds of retail marketing managers and owners, there seems to be persistent reservations about moving sales from bricks-and-mortar stores to online, and generally the hesitation is centered around not wanting to lose the customer experience and personal touch associated with a brand. However, the reality is that consumers are looking
A colleague of mine here at Lyris recently published a blog about browse abandon email programs and why marketers should set one up. I’d like to pick up where he left off – just as powerful as the browse abandonment program is a cart abandonment program. A cart abandonment program is an automated email triggered
At the center of every marketer’s universe is the customer! Over the past few weeks we’ve shared how to close the gap between marketers and consumers based on findings from our surveys with The Economist Intelligence Unit (EIU). Now to sum it up, we want to provide you with the key takeaway – ALWAYS put your customers
By 2020, the digital universe is projected to increase to a total 35 zettabytes, resulting in an enormous amount of customer interactive data available to organizations. However, according to a survey released by the Economist Intelligence Unit (EIU) and sponsored by Lyris, marketers are failing to use data to get a better understanding of consumers.
With the average smartphone user sending at least 10 texts a day and Australians sending over 250 million texts in total per month, the enduring popularity of SMS (short message service) among consumers should be taken note of by marketers. In fact, the question of whether retailers should use SMS messaging as part of their