Lyris Connections Blog

Category: Retail

To SMS or Not to SMS – Should that even be a Question for Retail Marketers?

Oct 08, 2013 by

With the average smartphone user sending at least 10 texts a day and Australians sending over 250 million texts in total per month, the enduring popularity of SMS (short message service) among consumers should be taken note of by marketers. In fact, the question of whether retailers should use SMS messaging as part of their… Read More »

New Lyris Email Marketing Solutions for Retargeting and Retention

Oct 04, 2013 by

Earlier this week, we introduced two new solutions designed to help online retailers increase customer loyalty and conversion through data-driven digital campaigns. The solutions are immediately available for users of Lyris applications, and are proven and delivered in partnership with Triggered Messaging and Windsor Circle. Lyris Real-Time Retargeting integrates detailed Web browsing and shopping cart abandonment… Read More »

There’s a Digital Marketing Gap…Now What? Part 9: “Channel” Digital Engagement

Oct 01, 2013 by

It’s no secret that relevant and useful content is the foundation of a successful digital marketing campaign. But are your digital channels packed with the information consumers actually want? Findings from our study with The Economist Intelligence Unit indicate that consumers seek the following information through a brand’s website and other company-generated media like email and… Read More »

Lyris APAC Wins Australian Marketing Institute Award

Oct 01, 2013 by

On behalf of the Lyris APAC team, I am proud to announce that we have won a prestigious award from the Australian Marketing Institute (AMI) – New South Wales National Finalist in the Digital Marketing Award category. According to the AMI, Lyris’ entry demonstrated marketing excellence and a high degree of innovation. The entry recognises… Read More »

There’s a Digital Marketing Gap… Now What? Part 8: Acknowledge Industry Nuances

Sep 16, 2013 by

One consumer is planning a vacation to Hawaii; the other is shopping for a new pair of shoes. As marketers, we know their paths to purchase won’t be the same, and that they’ll depend on different channels for purchasing information. So how come our marketing strategies don’t always reflect industry nuances? Findings from our study… Read More »

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