Lyris Connections Blog

Category: Retail

There’s a Gap…Now What? Part 10: And Most Importantly, Don’t Forget…

Oct 11, 2013 by

At the center of every marketer’s universe is the customer! Over the past few weeks we’ve shared how to close the gap between marketers and consumers based on findings from our surveys with The Economist Intelligence Unit (EIU). Now to sum it up, we want to provide you with the key takeaway – ALWAYS put your customers

EIU Consumer and Marketing Executive Survey Findings

Oct 11, 2013 by

By 2020, the digital universe is projected to increase to a total 35 zettabytes, resulting in an enormous amount of customer interactive data available to organizations. However, according to a survey released by the Economist Intelligence Unit (EIU) and sponsored by Lyris, marketers are failing to use data to get a better understanding of consumers.

To SMS or Not to SMS – Should that even be a Question for Retail Marketers?

Oct 08, 2013 by

With the average smartphone user sending at least 10 texts a day and Australians sending over 250 million texts in total per month, the enduring popularity of SMS (short message service) among consumers should be taken note of by marketers. In fact, the question of whether retailers should use SMS messaging as part of their

New Lyris Email Marketing Solutions for Retargeting and Retention

Oct 04, 2013 by

Earlier this week, we introduced two new solutions designed to help online retailers increase customer loyalty and conversion through data-driven digital campaigns. The solutions are immediately available for users of Lyris applications, and are proven and delivered in partnership with Triggered Messaging and Windsor Circle. Lyris Real-Time Retargeting integrates detailed Web browsing and shopping cart abandonment

There’s a Digital Marketing Gap…Now What? Part 9: “Channel” Digital Engagement

Oct 01, 2013 by

It’s no secret that relevant and useful content is the foundation of a successful digital marketing campaign. But are your digital channels packed with the information consumers actually want? Findings from our study with The Economist Intelligence Unit indicate that consumers seek the following information through a brand’s website and other company-generated media like email and