Lyris Connections Blog

Category: Retail

An Interesting & Effective Email from Everlane

Sep 10, 2013 by

A friend of mine recently ordered a couple of items from trendy new online retailer Everlane. Everlane’s website positions it as an ethical, highly transparent, online fashion brand. The company prides itself on doing things differently than traditional retailers. I’m happy to say that the same goes for its email marketing! After I was recommended… Read More »

The Secret Weapon for Drawing Customers Back to Retail Locations

Sep 04, 2013 by

Perhaps e-commerce has been too efficient. Some businesses have been so successful at creating a welcoming online presence that in-store sales numbers are dropping. E-commerce will hit $262 billion in U.S. sales for 2013, according to analysis from Forrester market research. Online is growing at 13 percent, far outpacing brick-and-mortar sales growth. Part of this… Read More »

There’s a Digital Marketing Gap… Now What? Part 7: Resist the Urge to Chase after the Latest Shiny Object

Aug 30, 2013 by

How often do you get asked, why don’t we have a XYZ (pick any social site) account? Or, why don’t we develop a new mobile application for XYZ?  Or, why aren’t we posting on Pinterest?  The pressure to chase after the latest “shiny objects” may be coming at you from all directions and frankly, you… Read More »

There’s a Gap…Now What? Part 6: Diffuse Privacy Concerns

Aug 19, 2013 by

As marketers, we know the value of customer data. With insight into past purchases, browsing history, and demographic details we can create tailor-made offers and messages that speak to our customers’ wants and needs. While capturing this data benefits both marketers and consumers alike, privacy concerns can make it tricky to navigate.  If we expect… Read More »

There’s a Gap…Now What? Part 5: Align Your Budget

Aug 09, 2013 by

When consumer expectations and marketing spend are aligned, there are endless possibilities for marketing success. However, our recent survey by The Economist Intelligence Unit found that where marketers spend their dollars isn’t necessarily in step with what consumers want. From channel preferences to personalization, the survey revealed gaps in understanding between marketers and consumers. But… Read More »

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