Lyris Connections Blog

Category: Retail

There’s a Gap…Now What? Part 6: Diffuse Privacy Concerns

Aug 19, 2013 by

As marketers, we know the value of customer data. With insight into past purchases, browsing history, and demographic details we can create tailor-made offers and messages that speak to our customers’ wants and needs. While capturing this data benefits both marketers and consumers alike, privacy concerns can make it tricky to navigate.  If we expect

There’s a Gap…Now What? Part 5: Align Your Budget

Aug 09, 2013 by

When consumer expectations and marketing spend are aligned, there are endless possibilities for marketing success. However, our recent survey by The Economist Intelligence Unit found that where marketers spend their dollars isn’t necessarily in step with what consumers want. From channel preferences to personalization, the survey revealed gaps in understanding between marketers and consumers. But

[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit Retail Survey Findings

Aug 06, 2013 by

For the retail industry in particular, colossal revenue opportunities are at stake when it comes to digital marketing practices. This is the one industry where revenue can be directly tied back to digital marketing campaigns and virtually the entire consumer buying cycle can happen online. Our newest report from The Economist Intelligence Unit (EIU) takes

Let’s Break it Down! How EIU Findings Stack Up by Industry

Jul 31, 2013 by

Last month we released a research report with the Economist Intelligence Unit (EIU) that examined the overall gaps between marketer and consumer perceptions. The findings revealed what channels influence buyers (hint: email) and how they prefer to engage with brands throughout the buying journey. But how do these findings apply across industries? Well, one size doesn’t

There’s a Gap…Now What? Part 4: Know Each Channel’s Strengths

Jul 19, 2013 by

Today’s customer experience encompasses multiple marketing channels. From mobile and social to billboards and email, it’s no surprise that marketers struggle to keep their priorities straight.  For marketers, it’s all about taking advantage each channel’s strength. However, knowing where to focus your budget and efforts can all too often rely on guesswork and instincts, causing