Lyris Connections Blog

Category: Tracking and Measurement

Delivering a Differentiated and Valued Agency Practice Today

Sep 04, 2014 by

Marketers working with agencies want nothing less than the ability to engage with customers meaningfully, with the right strategies to maximize revenue opportunities across touch points, all done in the context of a broader ecosystem of channels, data stores, applications, and infrastructure. The challenge for agencies is in tailoring a differentiated digital strategy for each… Read More »

The 3-Step Strategy for Effective Email Marketing Split Testing

Jun 09, 2014 by

Split testing is the marketers version of going to the gym. We all know we should be doing it, and we all know it’s only going to be good for us. So, why don’t we do it as much as possible? Well, there are lots of reasons. Perhaps your previous tests have failed to show… Read More »

Email or CRM Platform: The Million Dollar Question?

Dec 13, 2013 by

Whatever your line of business, your customers are the most important component of it. While managing and communicating with your customers effectively is vital, things can get a little confusing when it comes to the use of email marketing platforms versus Customer Relationship Management (CRM) platforms. In my experience working with digital marketing managers and… Read More »

Yes, You Can Measure Digital Marketing Campaigns

Aug 08, 2011 by

Tina Stewart was recently published in read the article: Digitally Connecting Through Surround Sound Marketing During the last year, we’ve seen more B2B marketers get serious about email marketing and social integration. According to the B2B Outlook 2011 report, nearly 79% of B2B marketers plan to increase their online marketing spend in 2011 and… Read More »

Quantifiable Value: Baseline and the Delta Strategy

Jun 20, 2011 by

Since joining the Lyris Team and my last blog on developing a digital partnership, I’ve spent significant time engaging with our customers and learning more about what they value and what they are facing with regards to their business challenges. The top four questions I hear are: How do we build a quality list? How… Read More »