Lyris Connections Blog

Category: Tracking and Measurement

The 3-Step Strategy for Effective Email Marketing Split Testing

Jun 09, 2014 by

Split testing is the marketers version of going to the gym. We all know we should be doing it, and we all know it’s only going to be good for us. So, why don’t we do it as much as possible? Well, there are lots of reasons. Perhaps your previous tests have failed to show… Read More »

Email or CRM Platform: The Million Dollar Question?

Dec 13, 2013 by

Whatever your line of business, your customers are the most important component of it. While managing and communicating with your customers effectively is vital, things can get a little confusing when it comes to the use of email marketing platforms versus Customer Relationship Management (CRM) platforms. In my experience working with digital marketing managers and… Read More »

Yes, You Can Measure Digital Marketing Campaigns

Aug 08, 2011 by

Tina Stewart was recently published in read the article: Digitally Connecting Through Surround Sound Marketing During the last year, we’ve seen more B2B marketers get serious about email marketing and social integration. According to the B2B Outlook 2011 report, nearly 79% of B2B marketers plan to increase their online marketing spend in 2011 and… Read More »

Quantifiable Value: Baseline and the Delta Strategy

Jun 20, 2011 by

Since joining the Lyris Team and my last blog on developing a digital partnership, I’ve spent significant time engaging with our customers and learning more about what they value and what they are facing with regards to their business challenges. The top four questions I hear are: How do we build a quality list? How… Read More »

Developing a Digital Partnership

Apr 12, 2011 by

At Lyris, YOU are our number one priority and it”s my role as SVP of customer success to make sure our client service teams are providing the best service and support possible. With the new Lyris HQ interface we have done just that; we took your feedback and implemented the necessary changes to enhance your… Read More »