Lyris Connections Blog

Category: Tracking and Measurement

Quantifiable Value: Baseline and the Delta Strategy

Jun 20, 2011 by

Since joining the Lyris Team and my last blog on developing a digital partnership, I’ve spent significant time engaging with our customers and learning more about what they value and what they are facing with regards to their business challenges. The top four questions I hear are: How do we build a quality list? How… Read More »

Developing a Digital Partnership

Apr 12, 2011 by

At Lyris, YOU are our number one priority and it”s my role as SVP of customer success to make sure our client service teams are providing the best service and support possible. With the new Lyris HQ interface we have done just that; we took your feedback and implemented the necessary changes to enhance your… Read More »

The Intersection of Email Campaigns and Your Website

Jan 26, 2011 by

One of the main reasons companies utilize Omniture, Webtrends, Coremetrics, Unica, ClickTracks or Google Analytics is to track the effectiveness of online marketing campaigns. Fortunately, companies using any of these analytical packages can also track their email campaigns with integrated software such as Lyris HQ. When email tracking is enabled, there are several great metrics… Read More »