Lyris Connections Blog

Category: Uncategorized

[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit Retail Survey Findings

Aug 06, 2013 by

For the retail industry in particular, colossal revenue opportunities are at stake when it comes to digital marketing practices. This is the one industry where revenue can be directly tied back to digital marketing campaigns and virtually the entire consumer buying cycle can happen online. Our newest report from The Economist Intelligence Unit (EIU) takes… Read More »

Survey Reveals Email Marketing Insights for the Travel Industry

Jul 08, 2013 by

The travel industry has been seriously challenged by disruptive technologies as more and more travel providers deal directly with customers and as services have become commoditized. Therefore, it’s more critical than ever for digital marketing executives in the travel industry to differentiate their brands. Lyris recently sponsored a survey by The Economist Intelligence Unit (EIU)… Read More »

Survey Reveals Email Marketing Insights for the Retail Industry

Jul 08, 2013 by

For the retail industry in particular, colossal revenue opportunities are at stake when it comes to integrated digital marketing practices. This is the one industry where revenue can be directly tied back to digital marketing campaigns and virtually the entire consumer buying cycle can happen online. Factors contributing to an increasingly difficult digital landscape for… Read More »

Survey Reveals Email Marketing Insights for the Banking Industry

Jul 07, 2013 by

After a turbulent few years, the banking industry is working to regain trust. In this era of heightened expectations for transparency and relevancy – intensified by exploding media choices – consumers are increasingly assuming control of their relationships with their financial services providers. Therefore, it’s imperative that banking industry brands distinguish themselves by delivering exceptional… Read More »

The Importance of Integrating CRM with Email

Jul 06, 2013 by

In a recent customer survey conducted by Lyris, more than half of respondents said they currently integrate or plan to integrate CRM with their email marketing solutions . Though use is less widespread than might be expected, the importance of integrating CRM and email solutions is critical for gaining a 360-degree view of customers that… Read More »

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